Housewives are urged to ‘Bin their pin’ in a new TV advertising campaign for the Jus-Rol frozen pastry brand, made by Pillsbury Foods UK. The ads, through Leo Burnett, for the Ready Rolled Frozen sheets product emphasises its convenience and suggests inno- vative uses for redundant rolling pins. The first ad shows the rolling pin […]
Allied Dunbar marketing director Jerry Grayburn has quit the life assurance company after four years, to become a director of parent company BAFS. BAFS, which owns Allied Dunbar, Eagle Star and Threadneedle Asset Management, is pooling the independent financial advisors (IFAs) services of all its companies into one division headed by Grayburn, who began a […]
Easy Jeans, the London-based clothing company which aims to build its presence in the UK jeans market, is talking to five agencies about a new advertising campaign for 1997. Simon Edwards, marketing manager for Easy Jeans, confirms he will give the agencies the brief this Friday, although he would not reveal their names and is […]
It’s a bit rich of Procter &Gamble’s managing director Paul Polman to berate brand managers for “negligent pursuit of SKU proliferation”, in Alan Mitchell’s column (MW November 8). When a company that has four, almost identical brands (Ariel, Daz, Bold and Fairy) in dozens of variants, accuses them of “choking precious shelf space and confusing […]
One of Guinness Brewing’s leading international marketing directors, Paul Gilham, is leaving the company to take the top marketing job at Midlands brewer Wolverhampton & Dudley. The hiring of Gilham as marketing director is a considerable coup for W&D, which markets the Banks’ ale brand in the Midlands. The brewer’s previous director of marketing Alison […]
Two Christmas TV ads, one in gold tones and one in silver, break next Wednesday (November 20) for upmarket retailer House of Fraser. The push , devised by agency D’Arcy Masius Benton & Bowles, follows an autumn fashion campaign and attempts to highlight House of Fraser’s strengths in style and quality, embodied in merchandise such […]
Off-licences are fighting back against the supermarket onslaught in the drinks sector. Fresh branding ideas are being tested in conjunction with warehouse superstores, which can offer competitive prices and a similar range.
In exclusive extracts from a speech to the Marketing Society, Bill Gates talks about his new love affair with the Internet and its business applications. Can the ‘world’s most powerful businessman’ turn the Net into a money-spinner?
Orange is launching a scheme called Talk Share, which offers twin phones and packages of bundled minutes with a single bill, in its latest effort to extend into the home and business markets. The scheme, which launches on Friday, and will be on trial until February. It aims to capitalise on the Christmas market, and […]
Abbott Mead Vickers.BBDO has won the 16m pan-European account for Wrangler jeans, beating Lowe Howard-Spink, GGT, Duckworth Finn Grubb Waters and incumbent agency TBWA to the business. The media planning and buying account, held by CIA Medianetwork across Europe, is unaffected by the creative review. The appointment of AMV comes after research by the company […]
Babyfood maker Cow & Gate Nutricia is looking for a marketing director in a shake-up which follows the acquisition of Milupa last year.
The BBC’s 237 promises to the public show more of a commitment to upping the licence fee than to improving its moral fibre
Flextech’s The Family Channel has appointed TBWA for a 2m advertising relaunch next year. It is understood to be planning to rebrand as The Challenge Channel and will feature weekend and evening quiz shows and daily dramas aimed at housewives. The account was previously held by McCann-Erickson. Flextech bought The Family Channel in April and […]
Your emphasis on the size of the launch budget for the London Tourist Board’s international campaign (Diary MW October 18) shows a startling lack of vision. The “London’s Wild” concept is a refreshing and welcome initiative to open new markets of foreign visitors for the capital, and has already been recognised as such by innovative […]
A recent and rare sponsorship survey produced valuable findings, some of them quite surprising.