A recent survey has called into question the value of advertising as a tool for sales growth . But how do you measure ad effectiveness? All too often, the overall marketing plan is overlooked, despite the fact that an integrated strategy is th
K’nex International is searching for an agency to handle its K’nex construction toy range. Sources say the multimillion pound account will cover the world outside the US. J Walter Thompson has worked with K’nex in the UK in the past. Earlier this year JWT was asked to pitch for the Danish toy giant Lego – […]
TMD Carat’s move up the agency rankings is not only the highest of any media independent but of any single agency. TMD, as the name suggests, is part of Europe’s largest media buying network, Carat. Its only link with a creative agency network was severed earlier this year when Omnicom sold its nine per cent […]
Initiative Media has created a board to oversee international expansion that involves a partnership with Lowe Howard-Spink and the opening of offices in South America and Asia. The board is headed by Initiative Worldwide chief executive and chairman Marie-José Forissier. UK representatives are Phil Georgiadis, chief executive of Initiative UK, and Sue Elms, international research […]
The fear that BSkyB/Rupert Murdoch will dominate the digital TV age may not be as well founded as most people think. Torin Douglas reports. Torin Douglas is currently BBC TV’s media correspondent
Channel 4 is considering the viability of a branded magazine. The broadcaster is researching a title that would be based not on one of its programmes, but on the general brand values of the channel.
Royal Dutch Shell is launching its biggest internal communications campaign to date among its UK retail employees to rebuild confidence a year after international condemnation of its role in Nigeria. Advertising group WPP, the holding company for J Walter Thompson and Ogilvy & Mather, along with M&C Saatchi and Added Value are pitching for the […]
Sales of Pedigree Petfoods’ flagship catfood brand Whiskas are static three months after its 8m relaunch, according to figures obtained by Marketing Week. Data from IRI InfoScan across all outlets shows volume sales of all Whiskas varieties at 24.4 per cent for the four weeks ending November 3, compared with 30.2 per cent for the […]
BT’s former head of marketing communications, Charlotte Pinder, is working as a branding consultant for global food giant Nestlé. According to sources close to Pinder, she is working three days a week and commuting to Nestlé’s global headquarters in Vevey Switzerland to advise on brand assessment, brand audit and new product development. “She is advising […]
Alistair Clark, marketing director of car glass replacement specialist Autoglass, has quit the company after a year in the position. Clark joined Autoglass in October 1995 with a brief to strengthen the company’s brand through advertising, public relations and below-the-line communications. It is understood that his total annual marketing budget was about 6m. In May, […]
Universal McCann has picked up the 4m media buying account for Wimpey Homes, following the resignation of the account by Zenith Media earlier this month. Universal and CIA Medianetwork are believed to have been chasing the business. The building company has yet to announce the results of its creative account review (MW Nov-ember 15). Universal’s […]
As the quality of customer magazines improves, more companies are getting in on the act.
Yakult UK, maker of the Japanese health drink of the same name, has bypassed its incumbent to seek fresh ideas from other agencies for a new campaign. The 2m account is held by Travis Sennett Sully Ross, an affiliate of Japanese advertising agency network Dentsu. The agency launched the drink in the UK with a […]
Associated Electronic Publishing, the online division of Associated Newspapers, is gearing up for its Internet launch by signing deals for key advertising management software. AEP, a late entrant among national newspaper publishers on to the Internet, is planning to steal a march on rival online competitors by providing the most sophisticated audience measurement data and […]
Whatever else the future might hold for the structure of advertising agencies, it seems plain that a media department is no longer part of the picture. Abbott Mead Vickers.BBDO’s 12m acquisition of Pattison Horswell Durden, and the creation of New PHD in August, is just one illustration of the way the wind is blowing. AMV […]