CIA Medianetwork is fighting to retain its 2.7m Fuji media buying account in the week that it has received writs from Laser’s four ITV broadcasters and an invoice from TSMS. Fuji’s contract with the media buyer finishes at the end of this year and the film manufacturing company is believed to be seeing other agencies. […]
Michael Grade, head of Channel 4, has almost won the battle to end the cash-draining ITV funding formula, and has now turned his attention towards preventing the privatisation of the company.
The recent dinner for the fellows of the Chartered Institute of Marketing was attended by some 120 of the good fellows of this esteemed institute. One of the speakers at the dinner was Cheryl Gillan, the Parliamentary Under Secretary for Education, who is also the Minister for Women. However, Gillan was evidently unused to the […]
General Motors’ decision to hire a European agency in an effort to win more share of the Continent’s car buyers, highlights its Ford-style refig and shift from manufacturing towards a marketing-led strategy.
Carat has won Tambrands’ 15m pan-European media buying account without a pitch. TMD Carat will handle the 4m UK account. The win follows the company’s recent decision to appoint Foote Cone & Belding as its global advertising agency (MW October 11). TMD Carat will take over from the newly formed media agency Rocket, established after […]
Hilton International has hired the man behind British Airways’ joint venture with Qantas Airways to head its new marketing alliance with Hilton Hotels Corporation of the US. The Ladbroke-owned group has recruited David Scowsill, currently BA’s director for Europe and the Middle East, as vice-president for sales, marketing and information technology. He replaces Paul Steele, […]
Ammirati Puris Lintas has axed 18 people, in the agency’s first major restructure since the arrival of Andrew Cracknell as executive creative director 13 months ago. The cuts have been made across the agency’s creative, account management and administrative departments. But APL, created by last year’s merger of Kevin Morley Marketing and SP Lintas, is […]
Liberty Media’s Punch magazine is talking to agencies about its 1.5m media planning and buying account. Punch’s advertising is currently handled on a full-service basis by Leagas Delaney. The creative is staying with the agency but media buying will pass to a media independent. The magazine is seeing credentials presentations and is expected to compile […]
Theme park forced to seek new UK marketing director as ‘frustrated’ chief quits for IT operation
Marketers rarely blame media strategy for the failure of advertising campaigns, but it is time for those in charge of media to start taking their fair share of responsibility when things do go wrong. Phil Georgiadis is chief executive of Initi
Mothercare has hired former Tesco marketer Julie Withers to head its marketing department as it begins to integrate the Children’s World chain, which it bought in April. Withers left Tesco 18 months ago. She joins the chain next week as marketing manager, and will be responsible for all Mothercare and Children’s World marketing. The role […]
Labour needs more than a lot of ‘fried air’ to improve our dodgy transport system, poor hotels and slack service industry, says George Pitcher. George Pitcher is joint managing director of media consultancy Luther Pendrago
Plans by the Boots Company to open stores internationally have sparked a wide-ranging shake-up of its top marketers. The company is to test outlets in the Netherlands, Thailand and Japan through a series of joint ventures with local companies. The Boots Retail Thailand managing director role has been given to Martyn Bell, marketing and merchandise […]
Theme park forced to seek new UK marketing director as ‘frustrated’ chief quits for IT operation
For effective direct marketing, argues David Reed in “Direct fight” (MW November 1), the first requirement is a database. Up to a point, I couldn’t agree more. However, this alone is not yet the prerequisite it could be to move direct marketing forward. To make real mileage with your database, you must have a board […]