Virgin Group tries softly-softly approach to Internet launch to avoid ‘boom and gloom’ problems of not being able to match demand for its service. New Media is edited by Michael Kavanagh, who can be contacted on 100413.3070@compuserve.com
Awareness of airline, hotel chain, car rental, railway and travel agent Websites remains very low, with many UK Net surfers claiming their time is wasted looking for sites, according to a new survey. Respondents to the study of users of Travmag, an online travel directory aimed at business and leisure travellers, voted British Airways Britain’s […]
Butterfield Day Devito Hockney is launching a campaign for Wolver-hampton & Dudley Breweries brand Camerons Strongarm beer.
Faced with increasing competition from new, low-cost entrants, insurance companies are turning to loyalty initiatives to keep hold of their customers. But they will need to improve their handling of customer data to succeed.
Remember to bookmark our Web site address: http://www.marketing-week.co.uk/mw0001
Thomas Cook has pulled out of a scheme which would have rivalled Air Miles as the foremost loyalty programme for the travel industry. The plan was likely to have been called Holiday Smiles and would have involved the travel company linking up with six other businesses in a variety of sectors. The businesses are known […]
Agencies put faith in revival strategy
Mike Banahan is managing director of GBdirect, an Internet strategy consultancy whose clients include Creda and domestic appliances manufacturer Cannon
The marketing battle in the commercial radio industry is hotting up with Liberty Radio spending 2m on its launch campaign and Virgin Radio taking the majority of bussides in the UK over the next month. Liberty, which was the London women’s radio station Viva! before it was acquired by Harrods proprietor Mohammed Al Fayed for […]
Net surfers could soon be seeing TV-style special effects and editing techniques on the Web, following a deal between Website creation firm InteResource and TV ad post-production outfit Complete Facilities. The deal, initially for six months, gives InteResource access to Complete’s range of services. InteResource has worked on Website creation and services for a number […]
Patrick Collister, creative director of Ogilvy & Mather, believes it is better to use original songs and music in advertising than choose material that is already famous.
How long does a man have to live in the UK and be a complete success before he is publicly accepted? Obviously longer than Rupert Murdoch if the hysteria surrounding digital TV is anything to go by. By John Perriss. John Perriss is chairman of
When Jesus Christ kicked the money-lenders out of the Temple, he made no mention of the direct marketers who 2,000 year later would go on to sell the money-lenders’ products through mailshots. Now consumer list specialist HLB has been appointed to manage The Christian Database. HLB says: “These individuals tend to be highly charitable people. […]
Gosh, it’s great to make the Marketing Week cover. But you forgot the EMAP Radio version of the EMAP acronym: Extra Money At Piccadilly”. Tim Schoonmaker Chief executive EMAP Radio London W1
We were surprised by the suggestion that it is peculiar that advertising should be called upon to justify itself (A Measure of Strength, MW November 1). It is our experience that no business is happy to spend money on activities which can’t be justified. And to provide a level playing field, the basis of justification […]