TBWA has won Anglian Windows’ 5m creative account after a final pitch against M&C Saatchi. No decision has been made on media buying. Anglian, the UK’s biggest double-glazing company, put its account up for review at the beginning of August. The entire business, including media, was handled by Charles Walls Advertising. In the year to […]
Maher Bird Associates has won its first BT business – the global relaunch of its satellite communications arm BT Inmarsat. The work, won without a pitch, involves relaunching the business under the new brand BT Global Mobile Communications and is likely to appear in colour press titles in the new year. It follows a 14m […]
ISL, one of the world’s leading sports sponsorship companies which markets football’s World Cup, has appointed Heinz Schurtenberger as managing director of its event marketing division. ISL markets on behalf of international sports federations, like football body FIFA and the International Amateur Athletic Federation (IAAF). It has recently been hit by a number of top-level […]
Marketing Week looks into its crystal ball. Channel 5 will launch, Labour will win the election and media will go merger mad. But what does 1997 hold for you?
Yorkshire Tyne Tees is after the man who turned round TV-am to fight threat of Granada takeover
The electrical retailer Tandy is promoting marketing director Andrew Fryatt after a reorganisation sparked by the departure of managing director Eamon Bradley. Bradley is leaving to take up the post of managing director for general domestic appliances at the joint venture between GEC and GE of the US. He will take charge of the Hotpoint, […]
The theme of International Distillers & Vintners Christmas party this year was an Irish one – to celebrate the success of Bailey’s Irish Cream, that favourite yuletide liqueur.
In the US, the toy craze this Christmas is not for Disney’s Toy Story character Buzz Lightyear but a Tickle Me Elmo doll. Elmo is a loveable, high-pitched character from the legendary children’s series, Sesame Street. While in New York last week the Diary came face-to-face with puppeteer Kevin Clash, the strapping 6ft 3in African-American […]
The frantic high street Christmas search for Buzz Lightyear disguises
The Telegraph and the Audit Bureau of Circulations are to hold an emergency meeting today (Wednesday) to discuss the newspaper’s circulation amid claims by media buyers that figures are being devalued by promotions. The Telegraph is also understood to be threatening to sue the ABC for breach of confidence after it allegedly revealed its circulation […]
McCann-Erickson is creating a specialist strategy group, launching a relationship marketing company and abolishing its planning department as part of chief executive Ben Langdon’s long-awaited radical agency restructure. The moves are designed to create a more integrated agency and shift the multinational away from an image that is dull, safe and lacking creativity. This is […]
Lipo Vitan, produced by one of Thailand’s largest companies, Osothsapha, is about to hit the competitive energy drinks market. It is understood that the drink will be launched in the UK and Germany, and the company has plans to expand into other European countries. In other markets around the world its advertising is handled by […]
The polemic over comparative advertising is peaking in Germany. EC guidelines may allow it but the German government is in no hurry to implement the changes. John Shannon reports. John Shannon is president of Grey International
British media moguls have had a busy year but all their efforts pale into insignificancenext to John Birt’s BBC shake-up. Nick Higham is currently BBC radio’s media correspondent
Unilever’s Birds Eye Wall’s has dropped Ogilvy & Mather from its agency roster on the European frozen food business. McCann-Erickson is tipped to benefit from the roster rejig.