Month: March 1997

LH-S founder quits top role to take over as DMB&B group chairman from US-bound John Farrell

Poster specialists are fuming over contractors’ proposals to slash volume discounts. But do they really need the extra money?

Elf Petroleum plans to move into the domestic gas market, and is rebranding its commercial operation Agas as Elf. The move is planned for next year, after the gas market has been deregulated. One source says: “The Elf name is the one which is recognised by the consumer.” One possibility is that the gas will […]

Kwik Save is preparing to launch New Generation, an attempt to move upmarket which will pitch the retailer against both the superstores and its discounter rivals. But is it overreaching itself?

Dean Dawson, Trade controller, Londis

Comedian Rowan Atkinson is to appear in advertisements featuring Mars confectionery brands, despite having an exclusive agreement to appear only in ads for Barclaycard. Atkinson will be seen in an ad which publicises his film Bean: The Ultimate Disaster Movie, but which will also feature Mars’ products. Mars will produce the ad, which will be […]

AirWair’s head of marketing for the Dr Martens footwear brand Simon Mills has left the company suddenly. He has already been replaced by John Walbrecht, who has joined the company offices in Wollasten, Northamptonshire, from AirWair in the US. His title will be marketing strategist. A spokeswoman for the company says Mills had left to […]

Cider maker Merrydown could lose the European distribution rights for Two Dogs, one of the top-selling alcopops, following the sale of the Australian brewer of the same name to Pernod Ricard. Merrydown, which originally held the distribution rights for the UK and European markets, has already suffered from an over-burdened alcopops market and claims that […]

Many Members of Parliament are doubling their salaries by working for some of the UK’s top companies. But with the public growing ever more suspicious of MPs’ behaviour, what exactly are these companies getting for their money?

Midland Bank is to re-sign its 3m deal to sponsor ITV’s drama premiers showcase as part of a 20m rebranding campaign. New sponsorship credits created for the deal will fit with the Midland’s new corporate identity campaign, which breaks on March 10 with former Blue Peter presenter Valerie Singleton starring in the ads. The drama […]

International Distillers & Vintners has moved its managing director of Asia, Richard Watling, over to its London office to head the Scotch whisky division Justerini & Brooks.

Gone are the days of squabbling over who gets to watch their TV choice – the era of the multi-set household is upon us and, anyway, we are all slaves to the preferences of our children, as Jonathan Durden explains. Jonathan Durden is managing

Much has been made of the problems caused by City traders chasing bonuses but, as George Pitcher points out, industry has the same difficulties. George Pitcher is chief executive of issue management consultancy Luther Pendragon

Football’s Premier League is planning to enter the 600m UK video games market with the launch of the first computer-action soccer game to feature club sides. The league is talking to three software companies about the plans – Sheffield-based Gremlin, US-owned Eidos, and Electronic Arts. The game is expected to be called Premier League Football, […]

It is irresponsible of Marketing Week to give credence to the RSL research into the impact of recent sponsorships (MW February 28). I suspect that among responses to your assertion that ten of the 11 sponsors of Euro 96 “wasted their money” will be some sharp ripostes from brand owners whose sales took a significant […]