DTN takes on BDB Goliath in the battle to run digital television
Marketing WeekTorin Douglas is BBC Radio’s media correspondent
Torin Douglas is BBC Radio’s media correspondent
Paul Polman, vice-president of Procter & Gamble UK – Britain’s second biggest advertiser – has called for advertising on the BBC, more ads on ITV and the abolition of station average price.
TV 97 was a success. Advertisers hammered home their feelings on SAP and poor programming, and broadcasters were forced to listen.
The haircare sector is a mature market, with brands fighting tooth and nail to build share; but trends vary a lot from country to country. Carol Fellowes is consumer director – personal care division at Taylor Nelson AGB
The Royal Mail will bow to demands to look at introducing a new pricing system for business post with the cost of the stamp depending on the day of delivery. If introduced, nominated pricing would mean the end of the two-tier first and second class system with enormous implications for the 5.5bn direct marketing industry. […]
The Diary swept the board at last week’s British Press Awards with more prizes than any other publication – scooping “Diary of the Year”, “Wittiest Diary Story”, “The Diarist’s Diarist”, and “Best Trimmed Nose Hair for a Diarist” awards. Or at least it would if it had entered. Elsewhere The Mirror tried to get its […]
The Advertising Standards Authority has rejected a complaint from Manchester United football club, after it tried to have an ironic ad for Britvic’s Red Card energy drink banned for attacking its reputation. The Premiership champions claimed a poster through HHCL & Partners for the energy drink, headlined: “If you can smell fear Man Utd must […]
The UK version of the French health and beauty monthly magazine Top Santé has been bought by EMAP Elan from Presse Publishing.
Pools companies will be allowed to run superdraws to rival the National Lottery under plans drawn up by the Labour Party. National Lottery operator Camelot is allowed to hold back cash from its weekly prize fund to boost prizes in chosen weeks. It runs these “superdraws” up to six times a year. Camelot ran three […]
Steve Chandler, the head of marketing for Holt Lloyd, the car cleaning company which distributes Turtle Wax products, has left abruptly. Chandler left the company less than six months after he had joined the Cheshire-based business. It is understood he left on bad terms. A spokesman for the business comments: “The speed of departure suggests […]
The UK version of the French health and beauty monthly magazine Top Santé has been bought by EMAP Elan from Presse Publishing.
Farewell speeches are a boring yet unavoidable step before clearing out the top draw, pretending not to see fellow employees writing your leaving card and walking out of the office door for the last time with a whoop of joy. An unfortunate Media Centre leaver, media planner Antony Clifton, must have felt a bit like […]
General Motors has hired five European brand managers in the final stage of its brand management shake-up. The five – a sixth is still to be appointed to the Corsa brand – are effectively the brand “czars” for GM’s European models. They will have ultimate responsibility for all advertising and marketing across the continent. Klaus […]
Peugeot unveils a new 3.2m execution for its 406 model next week, starring Kim Basinger. The campaign, ‘Dreams’, follows the successful launch of the car last year with the deliberately controversial ‘Thoughts’ ad and features a man whose dreams are filled by Batman’s-ex, the remodelled Basinger. The ad, created by EURO RSCG Wnek Gosper, plots […]
Britain’s newest, indeed only, tennis star Tim Henman will appear in a new series of advertisements for sportswear firm Adidas. Henman will promote Adidas’ new generation of sports shoes, backed by the company’s biggest advertising spend of the year, understood to be 3m. The range is called Foot You Wear and the shoes, along with […]