Month: March 1997

Poster specialists are fuming over contractors’ proposals to slash volume discounts. But do they really need the extra money?

Lowe Howard-Spink has promoted Robbie McIntosh, its deputy media director, to media director of its media subsidiary Western International Media, which launched this week. Western will be situated in LH-S’ building in Knightsbridge but will have separate offices. Its launch has been under discussion in the UK for a year (MW March 29 1996). McIntosh […]

Saatchi & Saatchi has stepped into the specialist advertising market by launching a healthcare division, Saatchi & Saatchi Healthcare Connection.

Coca-Cola has been fined FF10m by France’s Competition Board for anti-competitive practices in the soft drinks market. The fine follows a complaint by competitor Orangina. Germany’s cigarette industry association, Verband der Cigaretten-Industrie, is to relax its self-imposed ban on advertising at sports events to allow tobacco companies to promote their brands at the Luxembourg Grand […]

Scottish soup supplier Baxters of Speyside is expected to review its 3.5m advertising account. The move is understood to be part of the privately-owned company’s plans to modernise its image. Last year, it introduced 35 new flavours, including modern ingredients usually associated with fresh soups, such as crème frache and lemon grass. The company is […]

Coca-Cola is launching new advertising for Sprite with a campaign which will run for five weeks from March 10. Coke did not use an advertising agency to produce the ad; instead the Sprite brand team produced the campaign in conjunction with Integrated Media International. It features a surreal dream sequence showing a snowboarder in a […]

Germany’s lack of enthusiasm for European monetary union means that any future campaign to communicate its benefits faces a difficult challenge. John Shannon reports. John Shannon is president of Grey International

WCRS is expected to gain the 6m (Register-MEAL) Land Rover account from Bates Dorland without a pitch. The business, including the brief for the Discovery, as well as dealer support, Freedom Finance and Assured Used Cars, has been with Bates since 1989. Bates holds the account in the UK and other countries, including South Africa […]

Anheuser-Busch is attacking the UK’s number one premium lager, Stella Artois from Whitbread, with the launch of its premium Budweiser lager brand in 440ml cans which will have the same price as Stella. Since its launch in the UK, Budweiser has been sold in the smaller 330ml cans, and has established its position as the […]

Ailing humour magazine Punch has lost its second advertising sales director, only six weeks after he joined. John Trickett, who was previously head of classified advertising at the Evening Standard, left last week by mutual agreement with Punch publisher Liberty. Trickett was employed as a consultant on a 15-week renewable contract when he was hired […]

Beiersdorf, the makers of the Nivea skincare range, is launching a new skincare range in the UK called Eucerin to take on Crookes Healthcare’s E45 range. Eucerin was launched in the US in 1980 and, with 50m sales a year, is the leading dermatology cream. It is also available across Europe. The products include two […]

Your Leader “Is sponsorship worth the cash?” (MW February 28) was interesting, as were the inevitable findings by RSL Research Services. Sponsorship creates many images among the British public and at long last we are seeing major companies say “no”. This increasing spiral of perceived value and cost in a relatively unmeasured industry is starting […]

Carlton Sales is recruiting staff to handle Westcountry TV’s airtime sales from June 1 – six months before its TSMS contract was due to end. Carlton Sales is in the process of hiring 25 new sales staff to handle the West of England broadcaster. The addition of Westcountry’s 2.27 per cent share of ITV allows […]

McCann-Erickson has made at least four creative teams redundant, including those responsible for the controversial Sega push two years ago. In a separate move, one of the agency’s group account directors, Ros King, has resigned to join J Walter Thompson to handle the 51m Kellogg account. King has run the Nestlé business at McCann for […]

Germany’s lack of enthusiasm for European monetary union means that any future campaign to communicate its benefits faces a difficult challenge. John Shannon reports. John Shannon is president of Grey International