Texaco is targeting motorists with a deal, through The Media Centre, to sponsor Grand Prix news coverage on 56 independent local radio stations. The company is already putting 12m behind a three-year deal to sponsor ITV’s live coverage of Formula One racing, but has now extended this to radio with a UK network package sold […]
Simon Rhodes is the latest to quit Scottish Courage. David Benady and Stephanie Bentley ask if he is a casualty of a branding battle
Woolworths is ditching its own-label American Cola in favour of Virgin Cola, as the soft drinks comp any steps up its efforts to increase distribution. Asda’s soft drinks buyer Richard Hodgson confirms the supermarket chain is also in negotiations with Virgin and that it will be making a decision on whether to stock the range […]
UK media owners are joining the Internet rush, but they must ensure their sites offer something different, says Nick Jones
The Wales Tourist Board is bringing forward its statutory advertising review by one year in an attempt to find a new brand position. The 1.7m brief is handled by Saatchi & Saatchi above the line and Purchasepoint below the line. The account was scheduled for review in 1998. WTB marketing director Roger Pride says although […]
Cordiant will pay 15m, more than 30 per cent of last year’s group profits, to advisers executing the break-up of its empire. The figure was revealed at a private briefing between the Cordiant executive committee and City analysts after Monday’s announcement that the group is demerging into three independently-owned companies. The two advertising networks – […]
Prudential is testing a new 30-second TV commercial in the Tyne-Tees region as part of its Man from the Pru campaign. The direct response ad features Nigel Bruce, head of home business, and is designed to sell home insurance for Pru Direct. Prudential’s head of brand communication, Andrew Williams, says the ad is the next […]
According to the latest research from PIMS Europe, the business of allocating a marketing budget is not only a complex task but, if done incorrectly, can have a devastating effect on a brand’s overall profit. It seems that even market leaders
Many companies are using researchers to gauge staff morale. But, as Martin Croft reports, it is a very delicate job
Before magazine publishers move into the branded retail sector they need to think about the costs of alienating their advertisers.
Static membership, falling profits, aggressive rivals and an outdated image have forced the RAC to rethink its position. Gone is the crown but more importantly so has its heritage as a breakdown service.
City advisers will earn 15m in fees as a result of the Cordiant demerger. SBC Warburg, which is both banker and broker to Cordiant, should be cock-a-hoop. But what of all the other interested parties? Firstly, a few words of praise: Cordiant, in taking the radical step of abolishing itself, has ended a long period […]
Coca-Cola has created an advertising and media management role for the UK, which will be filled by Universal McCann’s group planning director, Kester Fielding. The role, which already exists in other countries around the world, will involve imple-menting media worth 49m across all brands within the UK. Fielding will report to consumer marketing director Jan […]
The Wales Tourist Board is bringing forward its statutory advertising review by one year in an attempt to find a new brand position. The 1.7m brief is handled by Saatchi & Saatchi above the line and Purchasepoint below the line. The account was scheduled for review in 1998. WTB marketing director Roger Pride says although […]
Guinness is piloting its first clothing store in Dublin which, if successful, could be exported to the UK. The Guinness Clothing shop has opened in Grafton Street, the Irish capital’s main shopping thoroughfare, selling a range of upmarket men’s and women’s casual clothes. The leisurewear is already on sale in duty-free shops at Dublin airport, […]