Month: April 1997

Brief

Marketing Week

Save the Children is unveiling a new 48-sheet poster to support Save the Children Week (April 27 to May 3). The poster, created by advertising agency Clark & Taylor, will feature for six weeks on Channel 4’s Brookside – on the petrol station hoarding regularly appearing in the series. It will also be displayed at […]

Thomson revamp sparks hunt for marketing chief

Marketing Week

Thomson, the country’s biggest tour operator, is looking for a new marketing director following a restructure. The vacancy has arisen as a result of the promotion of Thomson Tour Operations former marketing director Richard Bowden-Doyle from deputy managing director to managing director of the company. In his role as deputy managing director he retained responsibility […]

BMW seals 17m James Bond deal

Marketing Week

BMW has fought off strong com-petition from Jaguar and Aston Martin to provide secret agent James Bond with the latest BMW 7 series car for his next film, in a deal worth over 17m. Gone is the sports car – now James Bond will drive a car more associated with would-be captains of industry than […]

Warner Video calls for price cuts

Marketing Week

One of the country’s leading video distributors, Warner Home Video, is urging video stores to cut the price of new releases to sustain growth in the market. Michael Heap, managing director of Warner Home Video, says: “The price of videos is too high and needs to come down.” Heap says that new releases at about […]

Holsten copied Leary character

Marketing Week

A Holsten insider claims that “Dennis Leary was unknown in the UK before he appeared in the Holsten ads. We created his character…” (MW April 17). “B*ll**ks!” as Leary might say. Leary has been widely admired in the UK since the late Eighties. Holsten has no right to bleat about Leary doing the same act […]

That bloke looks heaps like Law

Marketing Week

In the caring Nineties it is heartening to see that Michael Heap, managing director of Warner Home Video, is not afraid to drop names where necessary. Within two minutes of meeting him he pointed out a photograph of himself shaking hands with former US President Ronald Reagan. But, the Diary could not help remarking on […]

Maher Bird to lose two more top men

Marketing Week

Stephen Deput and Phil Bird, founding partners and joint creative directors at Maher Bird Associates, are about to quit the agency. The move comes less than two months after planning director Mark Tomblin was ousted, and means only chief executive Stephen Maher remains out of the four original founders. In the past few weeks five […]

Warner Video calls for price cuts

Marketing Week

One of the country’s leading video distributors, Warner Home Video, is urging video stores to cut the price of new releases to sustain growth in the market. Michael Heap, managing director of Warner Home Video, says: “The price of videos is too high and needs to come down.” Heap says that new releases at about […]

That bloke looks heaps like Law

Marketing Week

In the caring Nineties it is heartening to see that Michael Heap, managing director of Warner Home Video, is not afraid to drop names where necessary. Within two minutes of meeting him he pointed out a photograph of himself shaking hands with former US President Ronald Reagan. But, the Diary could not help remarking on […]

Big Brother is watching you, Andrew

Marketing Week

Whoever said blood is thicker than water doesn’t know Martin Robinson, marketing director of Scottish & Newcastle Retail, and his younger brother Andrew, actor. Instead of supporting big brother’s efforts, the treacherous Robinson junior has been starring in TV ads for rival pub operator Greenalls. His dramatic moment in the ad involved knocking a pile […]

Sports retailers are on the ball

Marketing Week

The sports market is booming, fuelled by demand from fashion shoppers, and looks set for a bright future. Neil Mason outlines recent developments. Neil Mason is a retail analyst at Mintel

Barclaycard

Marketing Week

Facing increased rivalry, a recession and fierce price competition, Barclaycard relaunched in 1990. BMP DDB devised the highly successful Richard Latham campaign, which has pushed the brand into a strong market-leading position. Plus Michael P

Big Brother is watching you, Andrew

Marketing Week

Whoever said blood is thicker than water doesn’t know Martin Robinson, marketing director of Scottish & Newcastle Retail, and his younger brother Andrew, actor. Instead of supporting big brother’s efforts, the treacherous Robinson junior has been starring in TV ads for rival pub operator Greenalls. His dramatic moment in the ad involved knocking a pile […]