Kiss 100 has appointed Chris Sedgwick from Cadbury Schweppes as its new marketing director. Sedgwick joins the EMAP-owned station in August and will report to Kiss 100 managing director Mike Soutar, who joined the station from FHM magazine in April. Sedgwick replaces Malcolm Cox, who moved on to become marketing director of EMAP Radio in […]
The next Bond film, Tomorrow Never Dies, has secured product placement deals with five companies, the combined value of which is 35m. The five companies are BMW, watchmaker Omega, Bollinger champagne, Smirnoff vodka, and direct computer seller Gateway 2000. The deal with BMW, using its 7 series saloon car, is worth 17m and is by […]
News round-up gives readers an at-a-glance overview of this month’s loyalty news.
US sportswear giant Russell Athletic is to target Rugby Union so it can muscle in on the increasingly competitive sports market. The company plans to acquire contracts with rugby clubs in the first two divisions of the league. The biggest kit supplier in first division rugby is currently Cotton Oxford, which supplies kits to eight […]
Your recent news story “Cadbury questions need for ads” (MW May 29) seems to me to be much more an indictment of the marketing fraternity than of advertising itself. Dominic Cadbury is president of the Chartered Institute of Marketing. If, with all its influence and training, it has not and does not instil in its […]
Asda has entered an own-label price war with rival Kwik Save, which is launching a range of quality own-brand products. The Kwik Save range of 150 food and non-food lines is priced about ten per cent lower than own-label products from Tesco and Asda. It is being introduced to the chain’s 900 stores with a […]
The future is looking bright for news agencies, and in particular for PA News, the dominant player in the UK field. David Benady looks at an unsung market
Whitbread is aiming to rejuvenate the widget ale sector by slashing the price of its market-leading brand Boddingtons. The brewer is preparing to cut the price of widget beers Boddingtons draught and the premium hybrid Boddingtons Manchester Gold to realign them more closely to non-widget canned ales. Boddingtons marketing manager Stuart MacFarlane says research showed […]
The second stage of Britvic’s ‘Who Dun’in Bob Holness’ 6.5m advertising campaign for Robin sons fruit drink breaks on Thursday June 17. Entitled ‘Alibi’, HHCL & Partners’ collection of ads continues the spoof murder theme and consists of three different ads showing each of the three suspects offering their alibis. A ten-second trailer adver-tisement will […]
US company Ultrafem is looking for an agency to handle the 6m launch of a rival product to tampons in the UK later this year. Ultrafem has been talking to a number of London agencies over the past few weeks about a campaign to promote its sanitary protection product, called Instead. Instead is a 12-hour […]
Capital Radio is appealing directly to advertisers to write letters to the Office of Fair Trading (OFT) in an attempt to stave off a possible investigation of its 87m takeover of Virgin Radio. It has supplied a template letter to advertisers, after the OFT made an “invitation to comment” on competition and public interest implications […]
Bass Taverns is talking to advertising agencies about the future of its ageing Toby Restaurants brand. The company’s portfolio of managed pub outlets has expanded in recent years, with the market segmenting and brewers trying to attract more families and women, as well as encouraging a boom in eating out. A company spokesman says: “Bass […]
The English Butter Marketing Company (EBMC) has handed start-up agency The Virtual Group the 1m account for the relaunch of Country Life butter. The relaunch, which includes new packaging to appear in September, will see the return of the slogan that ran five years ago: “You’ll never put a better bit of butter on your […]
Remember to bookmark our Web site address: http://www.marketing-week.co.uk/mw0001
You’ve got to hand it to Dixons. It knows how to make a monkey out of the Government and save itself – quite legitimately – a few million pounds into the bargain. At issue is the controversial subject of extended warranties on electrical goods. Dixons’ profit margins, it may be remembered (MW July 26, 1996), […]