Ford, like that other global brand Pepsi, is learning a painful lesson. Universal awareness, established and maintained by meticulous top-down marketing, does not guarantee increased sales. Far from it. Right now Ford faces its worst crisis in Europe for a very long time. Its own share of the market has fallen over six per cent […]
Tandy has appointed a new sales and marketing director to fill the position left vacant when Andrew Fryatt was promoted to managing director six months ago. Elsom Eldridge, former head of management development at RadioShack, a division of Tandy Corporation in the US, has relocated to the UK to take up the post. Marketing manager […]
WCRS media is tipped to merge with Mediapolis at the beginning of July, with WCRS media director Marc Mendoza taking the post of managing director. The merger had been put on hold while Mediapolis repitched for the Peugeot-Citroë account this week. The merged operation will have billings in excess of 310m. Speculation that WCRS would […]
SmithKline Beecham has signed up popular Viz characters The Fat Slags to front its 5m advertising campaign for Lucozade Low Calorie. Breaking on June 20, the commercials show Tracey and Sandra ordering their latest male conquest to remove the low-calorie drink from their fridge as it does not fit in with their own calorie-laden lifestyle. […]
Eastman Kodak has pulled its $40m (25m) account out of J Walter Thompson and given it to Ogilvy & Mather, ending a relationship which stretches back over 60 years. Kodak has now consolidated all its $300m (180m) consumer advertising into Ogilvy & Mather, which is JWT’s sister agency within the WPP Group. The move casts […]
Cancer Research Campaign is creating a marketing role at director level for the first time in its 75-year history. The UK’s third biggest charity is looking to step up its marketing activities through a director of marketing and fundraising, who will report to director general Professor Gordon McVie. The position replaces that of appeals director […]
The Guardian editor Alan Rusbridger is carrying out a sweeping review of The Observer in a bid to stem continued losses at the title. The review will take in all elements of the Sunday title, from editorial to advertising and marketing. Although Rusbridger is officially editor-in-chief of The Observer, the move is significant because it […]
I would like to congratulate TDI on bringing quality advertising to the “long-derided” bus medium (MW June 5) in terms of both products and advertisers. It has undoubtedly proved that the persona of the outside advertising opportunity upon a vehicle is totally distinct from the market (CD2E) within it: “If you can have an advertiser […]
Online Magic emerged with three out of the 16 top awards in the New Media Age Effectiveness awards last Thursday, with rival agencies Webmedia, Wire Station and CHBi also winners. Online Magic won awards for best retail Website (Boots, left), best entertainment site (Channel 4) and best user of the Web for its general election […]
Celebrities are turning to the Patent Office to stop unauthorised use of their kudos, but is legal protection enough?
The drinks market is booming in Japan, and even in mature markets such as beers and soft drinks, new products have made a big impact. David Kilburn samples what’s on offer
US sports shoe operation Converse is restructuring its European marketing department, following the departure of marketing director Bob Sheard. Sheard, who has only been in the post for six months, is leaving two weeks after the appointment of new managing director Willy Umland. Umland has joined the European headquarters in the UK from Converse’s German […]
I would like to congratulate TDI on bringing quality advertising to the “long-derided” bus medium (MW June 5) in terms of both products and advertisers. It has undoubtedly proved that the persona of the outside advertising opportunity upon a vehicle is totally distinct from the market (CD2E) within it: “If you can have an advertiser […]
As the man who introduced commercial Bingo in 1961, chaired a company which had nearly 1,000 betting shops and six casinos, including some of the best-known casino names in London, I was pretty familiar with the gaming and gambling business. I even ran what was, in a way, the forerunner of a lottery when, for […]
The drinks market is booming in Japan, and even in mature markets such as beers and soft drinks, new products have made a big impact. David Kilburn samples what’s on offer