Graham Green, the colourful direct marketing guru who orchestrated the recovery of Incepta, is expected to quit the publicly-listed marketing services group at the end of this month. The decision to quit, which will surprise industry observers, is believed to have resulted from boardroom friction. Earlier, Green had let it be known that he wished […]
General Motors loses European chief, who is leaving to implement Ford’s new branding strategy
With the digital age looming, advertisers are threatened by reduced audiences. However, greater experimentation and risk-taking will help to keep the spectre of media inflation at bay. By Mike Tunnicliffe. Mike Tunnicliffe is managing director
Finally, the Diary would like to take this opportunity to offer our congratulations to John Hooper, director general of the Incorporated Society of British Advertisers, who has just been awarded the CBE for services to advertising in the Queen’s Birthday Honours List.
As the man who introduced commercial Bingo in 1961, chaired a company which had nearly 1,000 betting shops and six casinos, including some of the best-known casino names in London, I was pretty familiar with the gaming and gambling business. I even ran what was, in a way, the forerunner of a lottery when, for […]
General Motors loses European chief, who is leaving to implement Ford’s new branding strategy
Friends of the Earth and bookseller Blackwell’s appoint Megalomedia
Finally, the Diary would like to take this opportunity to offer our congratulations to John Hooper, director general of the Incorporated Society of British Advertisers, who has just been awarded the CBE for services to advertising in the Queen’s Birthday Honours List.
I was interested to read your article “Cadbury questions need for ads” (MW May 29) in which Dominic Cadbury questioned the validity of advertising. His view that “many brands don’t even need advertising” and that companies have to be accountable and identify the effectiveness of marketing is not a surprising one. We all know that […]
Wolverhampton & Dudley Breweries, the UK’s biggest regional brewer, has snubbed Guinness by choosing to sell Scottish Courage’s Foster’s as its lead standard lager, rather than the relaunched Harp Irish Lager.
The Media Centre, the UK arm of the MacManus Group’s media operations, has announced more management changes following the group’s global media rebranding as MediaVest. Adrian Birchall, the Media Centre’s chairman and chief executive, was appointed president of Media-Vest Europe, Middle East and Africa, and Jim Marshall, managing director, was made chief executive of the […]
Ford is to launch its classic American car brand the Lincoln in the UK in 1998 and is preparing to axe its unpopular Probe coupé, replacing it with the Cougar, according to informed sources. The impending introduction of the luxury car brand, which will be advertised by Young & Rubicam, raises profound questions about Ford’s […]
International electronics manufacturer Motorola is believed to be planning a global centralisation of advertising work for its mobile phone brands. The move threatens accounts worth up to 12m held by a dozen or more European agencies. The company’s US bosses are thought to favour a shift away from existing local European agency arrangements, by planning […]
After a 30-year career in packaged goods, Kevin Roberts has been handed the top job at Saatchi & Saatchi Advertising Worldwide – fortunately he believes nothing is impossible.
Marks & Spencer has struck a deal with the Victoria & Albert Museum which will result in it becoming the first chain store to create a range of goods based on the museum’s world-renowned design archives.