Levi-Strauss’ latest advertising, launching August 1, has a Kung Fu theme. The commercial, by Bartle Bogle Hegarty, spoofs Bruce Lee-style Seventies martial arts movies, featuring fighting scenes which switch from a San Francisco Chinese restaurant to a laundry. The ad promotes the theme ‘Best Washed Inside Out’ for Levi’s 501 jeans, to reflect a fashion […]
The Telegraph Group has backed down from its threatened legal action against the Audit Bureau of Circulations for breach of contract, after eight months of wrangling. The courtroom showdown, which had been scheduled to start this week, has been adjourned and an agreement reached in principle. This means the Telegraph’s subscription sales will be listed […]
Football is the cornerstone of Sky’s success, but public feeling, OFT rulings and the Premier League’s realisation of its true value could all undermine the strength of the broadcaster’s grip on the airwaves.
Conflict between advertising giants Omnicom and Carat intensified this week as it emerged both were bidding for control of UK media specialist Manning Gottlieb Media. The rival organisations – which ironically are both minority shareholders in MGM – are understood to be in talks with founding partners Colin Gottlieb and Nick Manning to buy their […]
WIth the digital TV age looming, advertisers must address the problems of fragmented audiences. John Shannon believes the networks will hold on to the lion’s share of ad revenue.
Victoria Wine, the national off-licence chain thought to have been put up for sale by owners Allied Domecq, is testing its first home shopping service for wine. Victoria Wine Cellars Direct is being tested in the West Midlands, with plans for a national roll-out next year. The company has bought a database containing the names […]
Mustoe Merriman Herring Levy has picked up the 5m account for telephone and TV company CableTel. The agency won the pitch against TBWA/Simons Palmer, Griffin Bacal and Leagas Shafron Davis. In the past, Mustoe Merriman has worked for cable channels TNT and Cartoon Network. The first work, which will be tactical, will break in the […]
John Aspin, managing director of confectionery manufacturer Leaf UK, has resigned after nine months in the job. Aspin was promoted to the top role from his position as vice-president operations Europe. He moves to McCormick Foods, where he will also be vice-president operations Europe. In the UK, McCormick Foods comprises the Schwartz division, which manufactures […]
When one hears about an emergency airlift, it’s usually rations and medical supplies being rushed out to countries ravaged by war or natural disaster and conscience-stricken TV viewers digging deep into their pockets to give to charity telephone hotlines. But in the case of Bass Brewers, which was recently involved in its own emergency airlift […]
Electronic marketing uses technology to monitor consumer behaviour and to reward customers as a means of influencing them. Stuart Maguire is marketing manager for Catalina
The launch of Japanese energy drink Lipovitan B breaks this week with an integrated campaign created by CDP. It will use ten- and 20-second TV executions, press, posters and product sampling. The drink – which sells 1 billion cans a year in Asia – will be positioned away from other drinks targeted at ‘ravers’. It […]
Camelot goes to the High Court this week in an effort to wrest from Marketing Week leaked documents which sparked the “fat cats” furore and brought three of its directors to the brink of resignation (MW May 29). The court hearing before Mr Justice Morris is an implicit admission that Camelot’s internal inquiry, led by […]
Apple Computer is reviewing its pan-European advertising account handled by Abbott Mead Vickers.BBDO. It is estimated to be worth 10m. The move follows the decision late last week in the US to review its account, estimated at 55m, out of the BBDO network. BBDO, which has handled the account for the past 11 years, declined […]
Former architect Adam Browne, now NI’s Internet publishing manager, is leading The Times’ battle for Website supremacy.
Dixons Stores Group has pulled all advertising from News International titles following a dispute over rates. DSG, which comprises Dixons, Currys, PC World and The Link, is NI’s biggest advertiser. NI claims the business is worth 20m a year but sources suggest the figure is significantly higher. No DSG ads have been carried by The […]