The Benetton group is launching an international chain of megastores to house the sports brands it has just acquired from the Benetton family holding company, Edizone Holding. The brands are part of the SportsSystem group and include Nordica, Prince, Rollerblade, Kastle, Killer Loop and Asolo. Benetton will also develop sportswear ranges, including footwear and bags […]
Premiership clubs plan to challenge Lottery scratchcards with branded games through Littlewoods
Virgin Direct, the financial services arm of the Virgin Group, is reviewing creative arrangements for its 7m (Register-MEAL) advertising account. “Other financial services companies are catching up on the style of our ads,” says Martin Campbell, product development manager at Virgin Direct. “It would be nice to get new blood on upcoming projects on the […]
It is media folklore that there is no love lost between former Channel 4 chief executive Michael Grade and BBC director general John Birt. And Grade, speaking at a Royal Television Society dinner in his honour last week, wasted little time in stoking up those bitter embers. He told a tale about his time as […]
Although the Telegraph last week pulled out of legal action over alleged breach of contract against the ABC, the bitterness of the whole dispute over subscriptions remains as strong as ever. Jeremy Deedes is managing director of the Telegraph
An army of mystery shoppers is keeping tabs on retail and service providers to ensure fair play.
ITV is actively seeking broadcast sponsors for both the football World Cup and the England rugby union internationals. Tim Brady, director of sponsorship for ITV sales house TSMS, which sells sponsorship for the network, says: “I will go into the market next month to look for sponsors for these packages.” Brady will look for 4m […]
Poster contractor More Group UK has been forced to backtrack on plans to impose stricter penalties on advertisers which cancel campaigns, after an outcry from other members of the industry. The company wanted to introduce a new ten per cent penalty on advertisers which cancelled bookings at any time up to three months in advance. […]
Sportline, which markets and distributes Head sports goods and clothing in the UK, is looking for a new marketing director following the departure of Nigel Green. The new recruit will be responsible for developing new branded sportswear in the UK, as well as marketing Head sports products, which include tennis rackets, skis, footwear and bags. […]
This month’s RSL survey reveals high recognition rates for the cross-section of outdoor campaigns shown to 300 18- to 60-year-olds. Nescafé’s ‘Wake up to the best’ has the greatest impact. As Malcolm Green explains (below, right) posters can b
PSA ACCOUNT:Mediapolis’ future uncertain as Initiative wins brief
Virgin Trains is seeking a Birmingham-based sales and marketing director to help drive its “ambitious growth plans”, just weeks after making dozens of head office staff redundant. Virgin Trains, which took over the Cross Country Trains franchise in January, and West Coast Main Line services in March, has already announced radical plans to revamp station […]
The Government has slammed plans by Tory peer Lord Mancroft to launch rapidly repeating on-line lottery games in pubs, shops and airport lounges. The games, known as Keno, are set to be launched in the autumn by gaming company Inter Lotto, run by Lord Mancroft and a new entrant into the market, Lottery King. Inter […]
Pop is enjoying a comeback to the supermarket shelves and this time around it aims to make shopping fun.
Mobile phone operator Vodafone is searching for a direct marketing agency to handle an estimated 5m account to promote the rebranding of its 300 stores under the Vodafone banner (MW July 10). The company is in the process of rebranding stores which have previously traded as Talkland and People’s Phone as well as its own […]