CIA Medianetwork has landed a 6m boost with a double new business win. China and crystal manufacturer Waterford Wedgwood and German mobile phone manufacturer Hage-nuk have both handed their media accounts to the agency.
Leading Spanish lottery ONCE is talking to London agencies about an advertising campaign with a spend which could dwarf the 10m invested by Britain’s National Lottery operator Camelot. The company is known to have talked to three agencies – among them one with experience of handling lottery accounts. ONCE is looking for a campaign to […]
Allied Domecq Retailing is exploiting the growing popularity of themed pubs with a 150m expansion of its three brands – Big Steak Pub with Wacky Warehouse, Firkin and Mr Q’s – over the next year. More than 140 pubs, including at least 50 acquisitions of new sites, will be redeveloped and refurbished in the programme, […]
Carlton Film Distributors has appointed Zenith Media to its 2.5m media planning and buying account. The final pitch for the business was between Media Campaign Services, Target and New PHD. This was whittled down from an original pitch list of eight, including Bates Dorland, TMD Carat, Saatchi & Saatchi and CIA Medianetwork. It is understood […]
The Diary does not own a car and thinks most motorists are stupid, so it came as no surprise to read about two particularly dopey car aficionados whingeing to the Advertising Standards Authority. The first was complaining about an ad for a Saab 900 by Lowe Howard-Spink which ran: “We drove one around Alabama’s Talladega […]
Classic Italian drink Campari, which made cockney model Lorraine Chase a household name and put Luton Airport on the map with its ads in the Seventies, is reviewing its advertising as its gears up for a relaunch. The new distributor of the under-performing aperitif plans to put a significant spend behind the relaunched product. Distribution […]
Trebor Bassett has launched a mint chew confectionery brand called Trepido, but the company plans to keep marketing support to a minimum because of concern over budgets, say insiders. Trebor Bassett is Cadbury Schweppes’ sugar confectionery arm and includes brands such as Maynard’s and Callard & Bowser. Though Trebor’s marketing budget for this year is […]
Kraft Foods International is thought to be considering stripping control of European marketing from the Zurich head office of Kraft Jacobs Suchard and centralising it into its US head office, near New York. Marketing staff in Zurich are awaiting news of the international restructure being carried out by John Bowlin, president of Kraft Foods International. […]
French Connection’s deliberately risky poster campaign, headlined “fcuk fashion”, has been banned by the Advertising Standards Authority for being offensive. The series of posters, which featured part of a photograph of a model and a huge expanse of white space, was the first work for the fashion chain through ad agency GGT under the leadership […]
EMAP On Air has made its first major appointments since its inception, by recruiting Malcolm Cox and Iain Clasper as marketing and commercial director, respectively. Both move across from EMAP Radio to join the group’s recently launched sales house. Cox was marketing director and Clasper was commercial director. They report to managing director Tom Toumazis. […]
The Burton Group has startled the retail world by announcing plans to demerge its flagship Debenhams department store chain, which will be floated separately on the stock exchange. As part of the plan, the Burton corporate brand will disappear as the company’s remaining businesses are reorganised into a single business under Burton Group chief executive […]
UK managing director leaves after 25 years as further cuts remove senior layer of management
Airline tickets could follow eggs and takeaway carton lids as the latest media opportunity. The International Air Transport Association (IATA) is to allow advertising on tickets and ticket wallets for the first time in the UK. IATA claims that nearly 20 million tickets and about 5 million ticket wallets are issued in the UK each […]
If the Newspaper Publishers Association stands up to NI’s attack, and puts a stop to members’ in-fighting, it may be liquidated.
While a delegation of British Government officials were in Hong Kong bringing the Empire to an end, a group of Chinese businessmen and women were in Scotland plundering the Scottish whisky-making industry. Campbell Distillers invited 25 customers from its sister company Casella Far East to learn more about how the stuff is made. Bruno Roqueplo, […]