Rothmans International has launched its first mass-market cigar brand in the UK. The brand, Lincoln, will be launched in three cigar sizes – miniature, panatella and half corona. Lincoln has been created uniquely for the UK. Chris Lynch, Rothmans general manager international tobacco products, says: “Usually cigars are launched in just one size and then […]
So what happens now? One thing seems certain, there will be no return to the sleepy complacency which had begun to settle over the grocery multiples sector prior to last weekend’s revelations about Asda and Safeway’s clandestine deal-making. For a start, the talks have blown the gaffe on the vaunted role of marketing in long-term […]
Some unexpected crisis can upset even the most finely-tuned event. Peter Smith explains how potential problems can be minimised by sound contingency planning. Peter Smith runs his own conference and event management service. He was event manag
I would like to clarify a statement made in your Cover Story “Dome sponsorship hit by catch 22” (MW September 18). The article states that IMG won the task of raising sponsorship for the Dome in a pitch against rival API. In fact, API declined to “pitch” for the sponsorship sales business. On the contrary, […]
Claire Watson, European marketing director for Häagen-Dazs ice cream, has left the company to become managing director of newly-formed design agency The Brand Union.
The future of Two Way TV, the interactive TV games system, is in doubt after the company postponed its national roll out, which was scheduled for October. The system comprises a set-top box and a pair of handsets, which allow viewers to join in TV game shows like Family Fortunes and Countdown. The company has […]
HHCL & Partners, already in merger negotiations with Sir Tim Bell’s Chime Communications, is also in talks with a Californian marketing company which is looking for a UK partner.
Planet Hollywood, the themed restaurant chain, is aggressively building its brand by launching a chain of sports restaurants, megaplex cinemas, and ice-cream products in Europe at the start of next year. The company has formed a partnership deal with US-based cinema operation AMC Entertainment to put Planet Hollywood restaurants inside huge cinema complexes – any […]
CIA Medianetwork managing director Mike Tunnicliffe has quit suddenly, without a job to go to. Tunnicliffe, managing director for the past three years, quit on Fri day. Sources close to CIA say his departure has come as a shock to everyone in the agency, although Tunnicliffe is known to have been unhappy with his position […]
Britain’s Website design industry is worth 100m, and is likely to nearly double in value over the next two years, according to a survey of British companies’ use of the Internet commissioned by BT. According to Nick Gibson, analyst at Durlacher Research: “A couple of years ago there were only a handful of Web design […]
The Design Business Association is launching a service to help companies find the right design agency for their projects. It will be the equivalent of the Advertising Agency Register, marketing itself as a way of saving clients time and money and allowing them to select agencies from a worldwide database. The service will compete with […]
Sony Computer Entertainment Europe is to launch a Website to promote its range of PlayStation console games in November, in the run-up to the Christmas period. The London office of US ad agency Poppe Tyson has begun work on the European-wide project, for an undisclosed sum, after beating competition from five other UK-based Website designers, […]
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Trials for interactive TV have been disappointing, and online service provider AOL claims the Internet is safe – in the medium term at least.
European telecoms network operator Esprit Telecom has hired a chief marketing officer to prepare for Europe-wide telecoms deregulation in January. Nick Pellew was previously marketing director at Videotron but lost out when the cable company was folded into Cable & Wireless Communications in April. He joins Esprit, which provides international and long-distance telecoms services for […]