The future of Two Way TV, the interactive TV games system, is in doubt after the company postponed its national roll out, which was scheduled for October. The system comprises a set-top box and a pair of handsets, which allow viewers to join in TV game shows like Family Fortunes and Countdown. The company has […]
Claire Watson, European marketing director for Häagen-Dazs ice cream, has left the company to become managing director of newly-formed design agency The Brand Union.
I would like to clarify a statement made in your Cover Story “Dome sponsorship hit by catch 22” (MW September 18). The article states that IMG won the task of raising sponsorship for the Dome in a pitch against rival API. In fact, API declined to “pitch” for the sponsorship sales business. On the contrary, […]
Some unexpected crisis can upset even the most finely-tuned event. Peter Smith explains how potential problems can be minimised by sound contingency planning. Peter Smith runs his own conference and event management service. He was event manag
So what happens now? One thing seems certain, there will be no return to the sleepy complacency which had begun to settle over the grocery multiples sector prior to last weekend’s revelations about Asda and Safeway’s clandestine deal-making. For a start, the talks have blown the gaffe on the vaunted role of marketing in long-term […]
Rothmans International has launched its first mass-market cigar brand in the UK. The brand, Lincoln, will be launched in three cigar sizes – miniature, panatella and half corona. Lincoln has been created uniquely for the UK. Chris Lynch, Rothmans general manager international tobacco products, says: “Usually cigars are launched in just one size and then […]
Granada is axing Esso as its main fuel supplier for all the company’s motorway service stations, and handing the contract to BP. The deal, which BP claims will allow it to sell 1bn worth of petrol, covers 14 stations. It will also mean that Granada, like BP, will now offer Argos Premier Points to its […]