Month: October 1997

Thomson takes on independents

Marketing Week

Thomson, Britain’s biggest holiday company, is taking on independent tour operators in the skiing, mountain, and citybreak sectors by setting up a new venture, Thomson Breakaway. The company will be headed by Thomson commercial director Steve Garley, who already has direct management responsibility for Thomson brands operating in these sectors. Lee Ormesher becomes sales and […]

UD axes Bell’s sponsorship of Scottish Football League

Marketing Week

United Distillers has pulled its Bell’s whisky brand out of the sponsorship of the Scottish Football League because it feels that football north of the border is in disarray. UD signed a four-year deal with the League in 1994, worth 6m, which covered all 40 participating clubs but it has decided not to renew this […]

C5 appoints C4 man to manage planning

Marketing Week

Channel 5 has appointed Channel 4’s head of programme planning Ashley Hill to replace David Bergg, who is leaving to take charge of ITV’s planning and strategy (MW September 25). Bergg’s former role at C5 as controller of planning and acquisitions is being split in two, with Hill taking responsibility for planning and a new […]

THE FINEST SCOTCH

Marketing Week

Scotland has entered the premier league as an international conference destination, thanks to vastly improved facilities and sound marketing. David Reed takes to the high road.

Gas independents fight for 350m council deal

Marketing Week

Independent gas companies are vying to sign a joint marketing deal with a group of local authorities to supply gas to 184,000 council homes in the North-east of England. It would be the biggest domestic deal signed by an independent gas company in the UK to date, and result in possible turnover of 350m a […]

Soccernet revamps site

Marketing Week

Leading soccer Website Soccernet has been relaunched this week, in an attempt to raise audience levels and improve access capacity for the site in the run-up to the World Cup. The revamped site, owned by the Daily Mail, will be based at the Florida headquarters of US sports service Sportsline. The switch to the Sportsline […]

Tunnicliffe quits CIA after clash…

Marketing Week

CIA Medianetwork managing director Mike Tunnicliffe has quit suddenly, without a job to go to. Tunnicliffe, managing director for the past three years, quit on Fri day. Sources close to CIA say his departure has come as a shock to everyone in the agency, although Tunnicliffe is known to have been unhappy with his position […]

Millennium benefits from old boys’ club

Marketing Week

Where Marketing Week leads others follow: one investigation into the backroom deals between The New Millennium Experience Company, which is organising the Millennium celebrations at Greenwich, and the advertising agency it hired, M&C Saatchi, led to coverage on the front pages of national newspapers and much of one edition of Channel 4 News. We revealed […]

Gas independents fight for 350m council deal

Marketing Week

Independent gas companies are vying to sign a joint marketing deal with a group of local authorities to supply gas to 184,000 council homes in the North-east of England. It would be the biggest domestic deal signed by an independent gas company in the UK to date, and result in possible turnover of 350m a […]

Children power comes of age

Marketing Week

Children are now not only increasingly brand aware but have more power to spend their own money, and to influence how adults spend it. John Shannon looks at the impact of this. John Shannon is president of Grey International

Walkers chief McEwan exits in restructure

Marketing Week

Mhairi McEwan, vice-president of UK marketing at snack foods giant Walkers, is leaving the company. It is not yet known whether she will remain within parent company PepsiCo, where she has been for the past three years. The move follows a decision by Walkers’ parent company Frito-Lay – the global snack foods division of PepsiCo […]

Texaco links with Spar on the forecourt

Marketing Week

Texaco is the latest petrol company to break into the food market by linking with Spar. The move is part of Texaco’s attempt to increase share in the competitive petrol retailing market by adding more services. The operation, which is being tested in Wales, will offer Texaco services and fuel and Spar goods on the […]

‘Coverage of Diana tragedy was excessive’ says public

Marketing Week

The majority of consumers think there was too much coverage of the death of Diana, Princess of Wales, according to a report from one the UK’s top media agencies. Over half the public, 54 per cent, believe coverage was excessive and most say they will not change their reading habits despite the furore over coverage […]

Millennium benefits from old boys’ club

Marketing Week

Where Marketing Week leads others follow: one investigation into the backroom deals between The New Millennium Experience Company, which is organising the Millennium celebrations at Greenwich, and the advertising agency it hired, M&C Saatchi, led to coverage on the front pages of national newspapers and much of one edition of Channel 4 News. We revealed […]

Cadbury plans Spice Girls range

Marketing Week

Cadbury is launching a range of Spice Girls-branded chocolate products. – The deal follows last week’s announcement that Asda will be selling a wide range of Spice Girls’ merchandise in the run-up to Christmas.