Days after the suicide of INXS star Michael Hutchence, the Department of Health is launching an advertising campaign to tackle depression and lower the suicide rate in the UK. A pilot press, cinema and radio campaign will be launched on December 15 in the Manchester region. After a trial, the campaign may be ex-tended nationally […]
LVB Draft Worldwide is understood to be spearheading a direct marketing drive for Mercedes-Benz Germany across Europe, worth up to 20m. The agency is believed to have pitched against WWAV Scotland and Ogilvy One, although Ogilvy One denies it took part in the pitch. The brief is to train both the client in Germany and […]
Healthcare insurer Bupa has appointed marketing consultant Pat Stafford as its new UK marketing director, following Bruce Tranter’s controversial resignation last month (MW October 2). Stafford, who has been working on a consultancy basis with Bupa, is a former senior marketing executive with British Airways and Mars. On January 12 next year she will take […]
Nearly half the charities which raise money through affinity credit cards will dump the partnering bank once their contact has expired, says a survey. Affinity cards carry the brand of a fundraising organisation and are intended to generate loyalty for that organisation. Nearly a quarter of charities feel the banks fail to market the card […]
Operator risks outcry with its plans to introduce daily Lottery draws alongside existing weekly games
In his column “Forget John Bull and embrace Europe for a cooler Britannia” (MW November 13), George Pitcher argues that in a rapidly globalising world, national brand identities are becoming increasingly irrelevant. The evidence suggests exactly the opposite. I am struck by the extent to which national brand values still bring key credentials to some […]
Media ‘planning’ and ‘buying’ are no longer adequate terms to describe the complex, continually changing media environment – hence the birth of the phrase ‘communication strategy’, says Mark Palmer. Mark Palmer is head of communication strateg
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Electrolux has appointed Zebra Media to its 5.5m media planning and buying business, centralising what has been a series of fragmented accounts. The win is the first since the joint-venture media planning buying agency Zebra launched in April. Zebra is a joint venture between Leagas Shafron Davis and Zenith Media. The win follows a pitch […]
General Motors Europe has gone outside its agency roster for the first time and hired Rainey Kelly Campbell Roalfe for the 35m pan-European launch of its new Astra model. The move is a blow to the Interpublic Group, whose subsidiaries the Lowe Group and McCann-Erickson Europe handle all GM advertising in Europe. The Lowe Group […]
An ex-Nasa scientist claims to have developed the Holy Grail of the health sector and come up with a formula to prevent hangovers. Called Get Up & Go, it is about to appear in Superdrug stores. Dr John Bott-Walters is launching a company, TAGG NPD, on the back of his new “wonder” product. It is […]
The Government is fulfilling one of its key manifesto pledges – to get 250,000 young people into work. But agency St Luke’s will have to overcome huge resistance to what has already been dubbed ‘workfare’.
Publicis will sell its existing stake in US group True North if it fails in its $700m (437m) bid to buy the company and look at alternative collaborative ventures with US groups, according to analysts and agency insiders. Publicis president and chief executive Maurice Levy refuses to say what the group’s next move will be. […]
The Tote, the Government-owned pool betting organisation, is to search for an agency to launch its new Superbet product, which will be a rival to the National Lottery. The review will begin in the new year, and has been ordered by new chairman Peter Jones, the former chief executive of advertising giant Omnicom’s division Diversified […]
Berlin is leading the resurgence of the communications industry in Central and Eastern Europe. John Shannon looks at how the unique history of the city influences its ad agencies.