Did you know that 16 per cent of UK households account for 73 per cent of fish finger consumption? Or that nine per cent of air travellers account for 44 per cent of airline revenues? Or that the Lexus brand accounts for one-third of Toyota’s total profits, but just two per cent of its volume? […]
National Lottery operator Camelot is preparing to drop the “Hand of Good Fortune” from its advertising and is seeking a new device to promote the online game. The hand with the pointing “finger of fate”, devised by agency Saatchi & Saatchi, was first used in the launch advertising for the Lottery in November 1994. But […]
Cadbury Schweppes has unveiled a 16m-plus global ad campaign for the Schweppes brand centred on a 1m film shot in Mexico. The campaign, created by Saatchi & Saatchi, will take the form of TV, cinema, poster and press ads across Europe, Hong Kong and New Zealand. The drive is designed to continue the brand’s repositioning […]
British Digital Broadcasting has appointed Marc Sands, marketing director at Granada UK Broadcasting, as head of brands marketing. The move mirrors the appointment of John Hardie as marketing and commercial director at the Network Centre, and the increasing centralisation of the ITV brand. BDB will be a 15-channel subscription service on a digital terrestrial platform, […]
Whitbread’s new product plans have been dealt a blow following a decision by some supermarkets to axe two of its most innovative brands, Boston Beer and the alcopops range Shott’s. Whitbread, which produces Boston Beer under licence from the Massachusetts brewery Samuel Adams, launched the brand in a 3m TV campaign last summer. Created by […]
It’s ironic that a Budget designed to give more to lower income families should also be taking it away from the same people through an extra 20p on a packet of cigarettes. Obviously not all of those who will benefit from a series of changes such as the cut in employers’ National Insurance contributions – […]
Books etc, the 20-strong London book chain bought by US company Borders in December, has hired Bean Andrews Norways Cramp horn (BANC) for its first branding campaign. The poster drive will run on London Underground trains and escalator panels with the line “Curl up with a good bookshop”. BANC won the business after a four-way […]
Bullish on Bouncing Back,” says a Malaysian campaign in international media aiming to woo back investors. “On the Road to Recovery” claims an international campaign from Thailand’s Board of Investment. Asia’s battered tigers are hoping advertising can help pull in the investments necessary to restore their economies. While it is doubtful Asia can simply advertise […]
UDV, the combined United Distillers and IDV spirits arm of Diageo, has appointed a 31-strong tier of marketing personnel, following the appointment of Alan Cordery last January as overall marketing director. IDV is better represented in the line-up, supplying 23 of the recruits. Eleven of the 31 posts are marketing directors. But there are 28 […]
Martin Shuker, marketing director for KFC, has been promoted to vice-president of marketing for parent company Tricon Restaurants (TRI) Europe & Africa. He succeeds Todd Martin, who left the company in February to join Allied Domecq Spirits & Wine as marketing director. Shuker will report to regional vice-president Tim Pulido for TRI Europe & Africa […]
BDH, part of the Omnicom-owned BDDP-GGT group, has won the creative account for Time Computer Systems reported to be worth 11m. CIA Media Solutions has been appointed to handle media for an advertising campaign for the Burnley-based company. Seven agencies from Manchester, the Midlands and London held talks with the direct PC seller. They are […]
Teletext will launch its joint digital video and text service, the Information Channel, with ITN in November, featuring a split screen which carries a rolling news service. Teletext commercial director Lawrence Lawson will operate in the same capacity across both the existing analogue and the new digital services. He also has senior responsibilities for marketing […]
Lee Cooper’s most senior marketing executive in the UK and Ireland has resigned. Marketing manager Andrew Robinson, who has been at the company four years, has been replaced by marketing assistant Allison Whelan. Kelvin Vidler, Lee Cooper UK’s managing director, says: “Allison has been promoted to marketing controller and the situation will be assessed in […]
Two houses within half a mile of each other – one is affluent, detached and distinctively upmarket. The other is a poorly maintained council property in a low-income part of town. The occupants of each house have a very different socio-economic characteristics, yet how does an energy supplier set about recruiting the best customers in […]
BT has launched the third stage of its four-part statutory media implementation planning and buying review by calling for tenders for its 37m press and radio account held by Zenith Media. The review follows two already announced – for the strategic media planning account, and the TV and cinema planning and buying account held by […]