EMAP Online has axed its third-party advertising sales business. The decision means that rival sales house Real Media will pick up the bulk of the Websites sold by the defunct operation. The sales house, headed by EMAP Online joint managing director Carol Dukes, had built a network of over 55 UK Websites, delivering a monthly […]
ITV’s snatching of the BBC’s Fantasy Football League from under the public service broadcaster’s nose began in a blaze of glory last September. But it is proving difficult to find a broadcast sponsor for what should be one of the most attractive shows on the network this summer. The sticking points are the 3m price […]
McVitie’s Prepared Foods has confirmed that it will continue to manufacture Linda McCartney’s veg- etarian food range despite her death late last week. But it has pulled a 3m ad campaign for the range which broke last month. In a statement, the United Biscuits-owned company says the future of the Linda McCartney brand is assured […]
Online advertising spend has broken through the $1bn-a-year barrier, with consumer-related spend now outstripping computer products, according to new data from the Internet Advertising Bureau. Fourth quarter spending in the US-dominated survey showed online ad spend totalling $335.5m (206m), up 48 per cent on the third quarter. Total ad spend for 1997 stood at $906.5m […]
United Biscuits, owner of the Penguin and Hula Hoops brands, is to continue the expansion of its biscuit business with the acquisition of a small to medium-sized biscuit company. Group chief executive Eric Nicoli told Marketing Week that UB has lined up a target: “We have got a company in mind,” he says. UB has […]
A new press campaign for cassette and video manufacturer TDK breaks in June through Doner Cardwell Hawkins. The work features an image of pop star Janet Jackson created by a pattern of TDK MiniDiscs, and compares the attributes of the MiniDisc products with those of Jackson. The ads will appear in magazines such as FHM, […]
While I was pleased to read – at last – some serious coverage of marketing within the IT industry in “Why IBM needs Sony’s expertise” (MW April 9), I am still disappointed by the lack of coverage of IT marketing and advertising in the marketing press. This market is one of the most impressive in […]
Lee jeans’ appointment of US agency Fallon McElligott to its 12m European advertising account (MW April 16) signals its plans to turn round the brand’s poor UK sales by moving into high fashion. VF Corporation, which owns Lee and Wrangler, faces a monumental task in Britain. At the end of last year, Lee’s UK sales […]
A decade ago, the marketing director of a major high street bank confessed to me: “Until we put in our new computer system last month, I couldn’t have told you how many customers we had. I could have told you how many accounts we had, but there was no way we could relate accounts to […]
While I was pleased to read – at last – some serious coverage of marketing within the IT industry in “Why IBM needs Sony’s expertise” (MW April 9), I am still disappointed by the lack of coverage of IT marketing and advertising in the marketing press. This market is one of the most impressive in […]
The Bates Group has taken control of the whole Center Parcs account – worth more than 10m – across Europe. Bates Europe beat Saatchi & Saatchi Advertising, J Walter Thompson and the DDB network to the international account – covering Belgium, the Netherlands and Germany – which it will run from its London and Amsterdam […]
Direct-sell computer company Dell has appointed Michael Faust from one of Japan’s largest advertising agencies Hakuhodo to be European advertising and marketing communications manager. Faust will co-ordinate the brand’s advertising in Europe, Middle East and Africa. The move follows the appointment of J Walter Thompson Worldwide to create a global brand- building campaign for Dell. […]
The Diary has discovered that United Biscuits group chief executive Eric Nicoli has been harbouring a dark secret. One he almost shared with the likes of Marion Morrison (John Wayne) and Shirley Crabtree (the wrestler Big Daddy). Nicoli’s parents almost called him Gladys. Nicoli’s Italian father was captured during World War Two and sent, as […]
T he 48-sheet poster that hits you as you enter the exhibition is not for those of a sensitive disposition. “French connection uk someone” it blares (though that may not be the ideal verb, given the dubious nature of the message and the highly respectable sponsor of the display, namely the Government). For this exhibition […]
Question: How many creatives does it take to make a direct response commercial? Answer: 0800. The simple fact is that the only difference between a brand ad and a brand response ad is often just the addition of a telephone number. (The more complicated difference is between a brand that wants you to call it […]