Imagine a world where consumers positively clamour to receive your direct marketing literature, rather than irritatedly wonder how to get off your mailing list before giving up? Such a world may be possible. While US and European regulators and direct marketing industries grapple with the problems of policing the burgeoning volumes of spam (unsolicited junk […]
Following the strategy of dramatically cutting prices on flight tickets when faced with excessive capacity, Bob Ayling, chief executive of British Airways, has gone on record as saying: “I am very pleased with the results, it was a very novel idea.” If he thinks price cutting is very novel, rather than just the obvious way […]
Imagine a world where consumers positively clamour to receive your direct marketing literature, rather than irritatedly wonder how to get off your mailing list before giving up? Such a world may be possible. While US and European regulators and direct marketing industries grapple with the problems of policing the burgeoning volumes of spam (unsolicited junk […]
Standard Life has appointed The Leith Agency to handle advertising for the launch of its new investment operation Standard Life Investments. The Leith won the business following a pitch against through-the-line agency Camp Chipperfield Hill Murray. The Leith, which pitched under the name the Silvermills Group with its direct arm One-to-One Direct Communications and its […]
Breakfast TV station GMTV is losing two of its most senior sales executives.
Levi-Strauss is launching a press campaign across Europe this October for its Dockers brand, the non-iron trouser label. The ads, by Bartle Bogle Hegarty, use the strapline ‘life’s too short’, and are a spoof on the pretentious world of fashion. They carry fictitious credits such as ‘Make up: Rouge Baton’. The campaign includes an execution […]
Standard Life has appointed The Leith Agency to handle advertising for the launch of its new investment operation Standard Life Investments. The Leith won the business following a pitch against through-the-line agency Camp Chipperfield Hill Murray. The Leith, which pitched under the name the Silvermills Group with its direct arm One-to-One Direct Communications and its […]
Levi-Strauss is launching a press campaign across Europe this October for its Dockers brand, the non-iron trouser label. The ads, by Bartle Bogle Hegarty, use the strapline ‘life’s too short’, and are a spoof on the pretentious world of fashion. They carry fictitious credits such as ‘Make up: Rouge Baton’. The campaign includes an execution […]
Another false dawn, or is the face of music retail really about to change for good? Recent news that Capital Radio, Tower Records and publishing giant Bertelsmann are gearing up to either establish or expand online music sales suggest a sea change in attitude is imminent. Until now, the music industry has been bemoaning what […]
In the year and a bit since Tony Blair’s New Labour crushed the Conservatives at the polls, much has been made of the sweeping political and social changes the Government has introduced. From constitutional reform to new thinking about welfare, from a planned minimum wage to the increased prominence of women in public life – […]
Welcome to the Crowd Pleaser, an occasional newsletter for those who market to morons. Our mission is to highlight significant developments in this demanding field, which may help to shape the future campaigns and strategies of our readers. Following intensive research, the BBC has drawn up a secret “love list” that ranks the corporation’s news […]
Increasingly, advertisers and their agencies are attempting to separate the genuine commercial benefits of the Internet from the hyperbole with which it is so often described. If the Internet is indeed the medium of the future it is to the future generation of consumers that agencies should turn for enlightenment. These are the people for […]
Choosing the right conference venue is the key to a successful event. The location must be easily accessible, provide appropriate entertainment during leisure periods and be equipped to handle the numbers involved. So, given the options available, how do organisers choose between a city or country venue? Meetings Industry Association research suggests that 49 per […]
McCann-Erickson Windsor has created a pan-European press campaign for Hitachi to promote the company as a supplier of computers. The campaign carries the strapline: ‘Innovation by Hitachi touches peoples’ lives’ and shows examples of people using Hitachi products. Simon Clinton, managing director of McCann-Erickson Windsor, says: ‘This moves Hitachi away from its previous position of […]
ITV has secured more than 1m in sponsorship for its autumn schedule through deals with Weetabix and Mars. Gladiators, which is scheduled to run from September 5 for 15 weeks, is to be sponsored by Ready Brek, the cereal brand owned by Weetabix. The break bumpers will use the strapline: “Gladiators is sponsored by Ready […]