Allergan, the contact lens solution manufacturer, is talking to agencies about its 8m pan-European advertising account. The company has asked Grey Advertising and Saatchi & Saatchi’s healthcare division to pitch. The UK account is being reviewed out of London-based Innovation Advertising. Ogilvy & Mather won the 2m Allergan northern European account at the end of […]
The European Movement, the pro-European pressure group campaigning on behalf of the Euro, is looking for an advertising agency. The group is planning to launch an above- and below-the-line campaign to persuade a sceptical public of the benefits of the single currency. The campaign is expected to start in 1999 in advance of the British […]
Channel 5 aims to deliver half the adult impacts of Channel 4 by Christmas, after faster than expected growth during the summer. The channel says it is already 40 per cent the size of C4, in terms of the number of its adult impacts (impacts measure the number of times a viewer has seen an […]
Puffa, the equestrian clothing company most famous for its green quilted jackets, has served a writ against Charlton Athletic Football Company, accusing it of breach of trademark. According to solicitors acting for Puffa, Charlton offered merchandise, including a “puffa” jacket, for sale on its Website. Puffa has held a trademark on its name since 1983, […]
I was interested to read Roger Randall’s piece on digital TV in Marketing Week July 9. I agree with him that there is every reason to believe that digital TV will have a significant impact on marketing strategy activity in the UK, but I am concerned that many blue chip organisations are still ignorant of […]
Dean Sims has resigned as general manager of the British American Tobacco-owned trade marketing diversification company Work Investment Company (WIC) to join another part of the BAT empire. The move puts a question mark over BAT’s multi-million pound commitment to its trademark diversification programme. BAT would not confirm Sims’ new position, but sources say he […]
Time Computer Systems has linked with Office World to offer PCs through the retail chain’s stores. From mid-September the computer manufacturer will display and sell PCs from 56 Office World stores. Colin Silcock, sales director of Time, says: “It’s a strategic partnership aimed at business users as well as private individuals.” Time will be the […]
Wedgwood’s most senior marketer, Paul Hick, has joined Lee Cooper as its new chief executive at a time when the jeans market is suffering a slump in sales. Hick has quit the upmarket table and giftware manufacturer, where he was managing director of international operations, to join Lee Cooper at the beginning of September. As […]
The Jiffy condom brand is in danger of disappearing from the UK market unless a buyer is found. Sime Health UK, a subsidiary of the Malaysian conglomerate Sime Darby which bought Jiffy in 1989, wants to sell it. One source says most major condom companies have expressed an interest, although others argue that Sime is […]
Lounging on a Spanish beach is nice work if you can get it.
Good news for corporate identity specialists: after a long period of curtailed expenditure on corporate identity, blue-chip companies are once again prepared to carry out wholesale reviews of their identities, not just piecemeal tinkering. The current trading environment is upbeat, with signs that the industry really has turned the corner. Take, for example, the much […]
Luxury goods group LVMH aims to appeal to the man who appreciates the fine things in life. He drinks Hennessy cognac and Dom Perignon champagne which he shares with his wife. She has similarly luxurious tastes, and wears a selection of Guerlain perfume, Dior lipstick and powder which she carries in her Louis Vuitton bag. […]
Marston Thompson & Evershed has created two marketing positions as it prepares a new push to promote its Tavern Table chain of food-led pubs.
It wasn’t so long ago that grocery brand managers lived – and died – by the Nielsens: market share figures that arrived every two months or so and decreed whether or not your marketing was working. Tesco’s decision this month to market its own named account trading data (through Nielsen, IRI and Topline) means that […]
There is a flurry of activity in the magazine world, with the prospect of more dedicated health-based lifestyle titles launching this autumn. Waiting in the wings is National Magazine’s entry into the men’s sector in October, which has the working title Zest for Men. In women’s magazines, Gruner & Jahr’s latest bid, Project Johnny, is […]