Associated Newspapers has appointed two new managing directors for the Mail on Sunday and the Evening Standard in a reshuffle triggered by the death of Lord Rothermere in June. Lord Rothermere’s son, Jonathan Harmsworth, took over as chairman of the Daily Mail & General Trust leaving vacant the post of managing director of the Evening […]
Tetley tea has a lot going for it. A very impressive marketing history for one. It was the number two brand in a highly lucrative market, second only to the brand leader PG Tips. The brand seems to have benefited from being both aggressive and focused. These are both admirable qualities, and in this instance, […]
Del Monte Royal Foods, the fruit produce and beverages company, is to buy the Just Juice business, but will not employ the marketing team. Sales and marketing director Andrew Leslie, marketing manager Andrew Rushworth and product manager Kristina Williams are among 185 employees whose jobs will be axed. The Just Juice Company, a subsidiary of […]
As the dust settles on the customer loyalty hype of the early Nineties, only one thing seems certain: nobody can agree on what the future holds for reward schemes. Of course, the brightest and best practitioners are aware – as they always were – that real loyalty is rarely felt by an individual for a […]
TBWA GGT Simons Palmer creative director Trevor Beattie is to present his own TV show reviewing news highlights of the year. At the end of the show, he will condense the stories into a 30-second advertisement. The half hour show has been commissioned by Channel 4 and is called The Year In 30 Seconds. It […]
As the economy teeters on the brink of recession, like a blind-folded diver at the end of the board, we always get reports of litigation for unpaid bills. The litigation usually starts at the premium end of the markets, because the rich are most sensitive to downturns and their suppliers most exposed to them. So […]
Safeway and poster contractor Maiden Outdoor are testing a new advertising medium which combines aluminium can recycling with promotional offers. The new product – a 2.2 metre high cylindrical machine which looks like a drinks can – is being tried at six Safeway outlets, including its flagship store at Chalk Farm, north London. When shoppers […]
Coors Brewing International has poached its new European marketing director from Nintendo. Robert Borland, marketing manager with THE Games/Nintendo since 1995, will take over marketing for Coors Extra Gold and any new product development across Europe. His appointment follows that of Bernadette Traynor as UK marketing manager for Coors. Coors Brewing has been setting up […]
On-the-job training in Britain’s largest industries used to involve either developing strong biceps, a tolerance of dark confined spaces or a way with molten steel. But in the Nineties your first step on the learning curve is more likely to be a quick induction in Computer Telephony Integration (CTI) systems, acceptable departures from a call […]
Since 1995, Marketing Week and the Direct Mail Information Service (DMIS) have been gathering information on direct mail response rates through a magazine insert. The findings represent one of the key benchmarks within the direct marketing industry for the performance of this core medium. Although the findings are averages for all the campaigns reported, they […]
If Niamh Fitzpatrick thought the tobacco industry was tough, a whole new world of political stalemate and manoeuvring could be opening up to her when she joins the Dublin-based Irish Tourist Board/Bord Failte (ITB) in the new year as its international marketing director. Within days of the announcement that Fitzpatrick was to join the ITB […]
DMB&B is understood to have beaten fellow COI roster agency St Luke’s to a 3m Government account to promote a national telephone hotline for jobseekers. Under the scheme – which may be called Jobs Direct – people telephone regional Employment service teams who give details of local job opportunities. The aim of the initiative, run […]
Sky News is bidding to take over Talk Radio’s news service from Independent Radio News (IRN), which has provided news since the station launched in 1995. IRN’s contract expires at the end of this year and Talk Radio managing director Kelvin MacKenzie has been hearing pitches from both parties to decide who will take up […]
Who, in 1973, dared to suggest that our favourite cuppa might be better brewed in a tea bag? Who in 1989 then persuaded us, for no apparent benefit, to swap our square tea bags for round ones? And who in 1997 launched the world’s first non-drip tea bag? Gaffer, Sidney, Maurice, Clarence, Gordon, Archie and […]
Adidas is at its zenith, with shoes and clothing worn by footballers, sports fans and followers of fashion alike. There is one dilemma: how to keep the brand from going off the boil. To start with, Adidas joint managing director and marketing director Barry Hunter, must put a stop to his senior marketers defecting to […]