Kwik Save, the original cut-price chain, has entered the supermarket price war by slashing prices on major branded lines and freezing or lowering prices on own-label ranges. The 888-outlet discount chain says the new campaign, called “price fighters”, will result in 50 per cent cuts on some branded goods and frozen or reduced prices on […]
The UK exhibition industry is worth about 1bn a year. According to the Office for National Statistics, that puts it in the same league as the jewellery and fertiliser industries. It’s glittering and it’s growing – and it shows no signs of slowing up. Despite the prevalence of multimedia and other marketing opportunities, the exhibition […]
Optician chain David Clulow has rebranded its operation as part of a major expansion programme designed to double its number of stores within three years. Parent company the Optika Group, which bought David Clulow out of receivership in 1992, is planning to open a further 40 stores to add to its 44 outlets. They will […]
If the conspiracy theorists are to be believed, there are satellites orbiting the Earth that can spy on individual consumers. They can even make out a car’s number plate. Why they should want to do this is not entirely clear. Nor is it especially believable – remote sensors could not tell the difference between a […]
The Prince of Wales is to unveil the first branded beef from Wales, which is designed to guarantee high standards of animal welfare. The newly branded “Welsh Beef” will be launched on Monday by the farmers’ co-operative, Welsh Lamb & Beef Promotions. Farmers will be entitled to use the co-operative’s logo of a Welsh dragon […]
BBC Worldwide has poached BT’s head of multimedia content Paul Gillooly for the new role of head of global marketing for film, drama, and entertainment. The role will put Gillooly in charge of the marketing and exploitation of a range of programme brands stretching from Wallace & Gromitt and Top of the Pops, to films […]
After four days manning an exhibition stand and entertaining clients in an often hot and sweaty venue, the last thing on an exhibitor’s mind is the amount of rubbish they leave behind. Yet the exhibition industry is being urged to look carefully at the amount of waste it generates and the effect that the tonnes […]
Leading DIY chain B&Q has appointed new media agency DNA Consulting to handle the redesign of its Website (www.diy.co.uk) with a brief to position the retailer for a push into electronic commerce in the coming months. The agency appointment follows a competitive pitch by B&Q, which is aiming to establish itself as the benchmark DIY […]
If the conspiracy theorists are to be believed, there are satellites orbiting the Earth that can spy on individual consumers. They can even make out a car’s number plate. Why they should want to do this is not entirely clear. Nor is it especially believable – remote sensors could not tell the difference between a […]
The British are travelling abroad for their holidays in record numbers. Last year they made 32 million leisure trips overseas. While the total number of holidays taken by UK consumers fell slightly from 1997’s all-time peak of 97.5 million to an estimated 97 million, this was a result of extremely poor domestic weather – which […]
ITV sales house Granada Media Sales is preparing to sell the first London advertisement of the new millennium to the highest bidder. Abbey National and the COI are among advertisers interested in buying airtime in the opening minutes of the year 2000. Because this falls on a Saturday, it is part of the London Weekend […]
When assessing the motley crew that visits an exhibition, it is not difficult to sort out the wheat from the chaff. Those weighed down with giveaways are probably only here for the beer; those struggling under forests of paper and looking intense are more likely to be visiting the show to learn about the subject […]
Your Special Report on multidisciplinary agencies “Name dropping” (MW February 11) raised some valuable points but missed others. As a founder director of an agency that has been fully integrated for over five years, I take exception to Matthew Hooper’s comment “other agencies are just catching up”, this is not a new phenomenon. As sales […]
Pharmaceutical giant Aventis, formed from the merger of Rhone-Poulenc and Hoechst, is seeking a global advertising agency to create a worldwide campaign to launch its new name. Rhone-Poulenc and Hoechst announced the merger in December, which has produced the world’s second largest pharmaceuticals group. The new company is talking to five agencies – Saatchi & […]
Unilever is to plough an extra 200m a year into advertising and promotion after its annual results, announced this week, revealed flat sales in many of its markets. Worldwide sales on continuing operations fell five per cent last year at current exchange rates. However, Unilever’s restructuring of recent years has paid off, with net profit […]