CGU pours 8m into cricket deal
Marketing WeekCommercial & General Union (CGU) is to become the title sponsor of the new national cricket league, in a deal worth 8m over four years.
Commercial & General Union (CGU) is to become the title sponsor of the new national cricket league, in a deal worth 8m over four years.
When drinks distributor and cider maker Matthew Clark appointed DMB&B as its agency last week, it unveiled a 31m marketing budget for its ciders, the biggest in the company’s history. Blackthorn, Matthew Clark’s lead brand, is to appear on TV again this summer with a new 7m ad campaign, part of a drive to restore […]
Equity markets have fought something of a phoney war with the economy in recent months. There were those who said it would all be over by Christmas – meaning that institutions would have reweighted cash in equities by the calendar year-end and then the proper fighting would begin. The gutters of the world’s stock exchanges […]
French fashion company Cacharel is launching a range of clothing for women and children in the UK. The company, famous for its L’Oréal-owned perfume brands Anaïs Anaïs, Loulou, Eden and the new scent Noa (MW January 14), already sells underwear and swimwear in the UK, but it last sold clothing here 15 years ago. Cacharel […]
The Sunday Herald made a bold entrance into the Scottish market on February 7 with an intelligent, innovative launch issue, radically different to the established and increasingly successful Scotland on Sunday and The Sunday Times. Editor Andrew Jaspan, who has a wealth of experience of newspaper publishing in Scotland, is hoping to capture the zeitgeist […]
IPC Magazines has handed the 2.5m launch campaign for its new men’s magazine Later to Fallon McElligott without a pitch. The magazine is aimed at men aged 25 to 40 and will be IPC’s biggest launch since last year’s management buyout. It is designed to move men on from magazines aimed at a younger age […]
Elida Fabergé is to spend more than 10m extending its Dove brand into the deodorant market.
The BBC is launching its first TV, radio and press campaign for BBC Sport as part of a long-term strategy to build BBC Sport as a brand in its own right. At a time when the BBC’s live sports coverage has been sidelined by other terrestrial and digital channels, notably BSkyB, the corporation aims to […]
Seagram’s 6.6bn acquisition of PolyGram has put top pop marketer Max Hole into an enviable, though difficult, position. As the newly appointed senior vice-president for marketing and A&R at Universal Music International (MW February 11), Hole and his new team of marketers will oversee promotion and management for one of the world’s top three music […]
WCRS has won the task of reviving the dismal fortunes of fashion retailer Laura Ashley. The agency has been appointed to the company’s creative account, believed to be worth 1m, after a two-way battle against Leagas Delaney. WCRS is expected to concentrate on building the Laura Ashley brand rather than its product range and will […]
Zenith Media and Walker Media are tipped as front-runners to win IPC Magazines’ media planning and buying business, worth about 9m. Zenith is likely to continue to handle the women’s weeklies, such as Woman and Woman’s Own, with Walker Media tipped to take other titles in IPC’s stable. The publishing group denies it has split […]
New PHD is launching a joint venture with marketing and media consultancy Edge Marketing to offer clients a combination of scientific analysis and qualitative research. The new marketing consultancy is to be called Brand Science and will be based at New PHD’s offices. It will be chaired jointly by Nick Horswell, managing partner of New […]
The spokesman for purple, handbag-toting Tellytubbie Tinky Winky is in denial to suggestions that Tinky Winky is gay. The spokesman for Itsy Bitsy Entertainment says: “To think we would be putting sexual innuendo into a children’s show is kind of outlandish. I find it perverse and kind of offensive.” Perverse? Outlandish? Not so. Merely following […]
Nestlé UK chairman and chief executive Peter Blackburn publicly defended his company’s reputation this week after its blanket claim to be an ethical and responsible marketer of baby milk was rejected.
Back in the dark ages of Internet time, about a year ago, it was widely assumed that the high cost of telephone calls in the UK would stifle the growth of the Internet compared to the US, where local calls are free. Now we know that Internet service providers’ ability to cream off a slice […]