Scottish Courage has joined forces with Australian surfing label Rip Curl as part of a 5m promotion for its lager brand Foster’s. Called Fostralia 2000, the beer promotion is the biggest in Scottish Courage’s history and is claimed to be the biggest in Europe. It will run in about 50,000 pubs, clubs, off-licenses and supermarkets, […]
Footwear and clothing brand Kickers is to launch a new advertising campaign using huge poster sites in seven of the UK’s biggest cities. The press and poster campaign, created by parent company Pentland Group’s in-house team, begins on March 1. New PHD sister company Rocket handled media planning and buying. The campaign shows young men […]
Heinz has appointed a design agency to handle the rebranding of its John West foods across Europe, as it continues the process of globalising its food categories. The appointment of packaging specialist jones knowles ritchie has prompted speculation that the company is preparing a more unified image for its seafood brand across different markets. The […]
One of the biggest potential headaches for exhibition stand designers is the need to show the design to the client, explain the thinking behind it, and get approval. The process can be time consuming, especially when there are different people on the client side whose input is required and – in the case of multinationals […]
Discount food store Netto has handed its 2m advertising account to JWT (Manchester). JWT won the account in a pitch against three other Manchester-based agencies, including BDH and McCann-Erickson. The previous incumbent, FCA!, did not repitch. The Danish-owned retailer uses press, posters, radio, TV and direct mail. Last year, the supermarket said it would sell […]
In recent weeks the sponsor’s role has come in for criticism following Nationwide’s stance on former England coach Glenn Hoddle. Many have questioned the company’s right to do so. Some believe it is entitled to voice its opinion, given the substantial investment it has made in the sports body. Others argue it should have left […]
British Airways’ low-cost airline, Go, which announced four new destinations this week, is planning to fly to Prague later this year. The airline, which makes its television advertising début this week, aims to add the capital of the Czech Republic to its list of routes. Go’s new ad campaign highlights its 12 destinations, including its […]
BT is understood to be hiring Ammirati Puris Lintas to work on special projects as part of its advertising review. It is thought that the agency will be handed special assignments such as new product development, though BT refuses to confirm or deny the move. Sources say APL may be taken on as “agency of […]
Marketers from Bedford brewer Charles Wells and Somerset’s Ash Vine brewery are unlikely to be sharing a pint in the near future. Relations are “aleing” after a new campaign for Charles Wells’ Bombardier English Premium Bitter used the strapline “Land of Hops and Glory”. For the people at Ash Vine that was too close for […]
The British Council is looking for a marketing partner to develop and promote an international brand for British education. The brand, called British Educ-ation, is to be launched later this year and will feature in an international campaign next year to attract foreign students to British universities, colleges and independent schools both in the UK […]
Sainsbury’s has set up a dedicated helpline for customers with enquiries about genetically modified foods (GM), amid controversy linking its former chairman with a biotechnology company. The retailing giant says it has set up the helpline, an extension of its own customer services line, in response to confusion generated by the “intense level of media […]
McCann-Erickson is understood to have retained the 4m Post Office corporate advertising account. McCann pitched against Bartle Bogle Hegarty, BMP DDB, WCRS and Lowe Howard-Spink for the business, after the advertising review by the Post Office, which began in May last year. The 50m creative postal services account, which has been reviewed out of Bates […]
MediaVest UK parent company The MacManus Group has officially launched its independent global media company MediaVest Worldwide after a false start two years ago. The brand was adopted in some European markets, including the UK, in April 1997, when the Media Centre was forced to change its name. The process was put on hold during […]
The marketer behind the relaunch of BBC Radio 4 has been promoted to the most senior radio marketing role in the Corporation. Vanessa Griffiths, marketing manager BBC Radio 4, replaces Sophie McLaughlin who was poached by David Brook, Channel 4’s director of strategy and development (MW November 5 1998). Griffiths, whose new title is marketing […]
ITV has three weeks to prepare the viewing public for one of its biggest changes in 30 years. On Monday, March 8, the channel launches its first schedule without News at Ten, which will be replaced by news bulletins at 6.30pm and 11pm. Since 1967, News at Ten has been a beacon in ITV’s peaktime […]