Month: May 1999

Pocket Phone Shop senior marketer in sudden exit

Marketing Week

The Pocket Phone Shop’s most senior marketer, Christine Shead, has left the company in the middle of an advertising agency pitch. Shead, who had been running the pitch with founder and managing director Simon Jordon, left with no job to go to after being with the company for nine months. She is believed to have […]

Bates continues senior shake-up

Marketing Week

The fall-out of senior management in Bates UK’s below-the-line agencies – 141 Blue Skies and Bates Communications – continues this week as the agency reorganises into an integrated shop. John Lee, chief executive of Bates’ sales promotion arm 141 Blue Skies, has been made redundant and left the company. 141 executive creative director John O’Sullivan […]

Two deals that signal the end of the bull market are in sight

Marketing Week

The production of Debussy’s Pelleas and Melisande that has just opened at Glyndebourne is set in a gloomy, fin de siecle salon, whose floor is a bed of chrysanthemums under perspex. The opera has a pervading sense of doom, the yellow and red blooms being a symbol of short life and impending death. There is […]

Basketball star struts tartan stuff

Marketing Week

Not many admen could persuade a statuesque American basketball star to parade in a suit made entirely of green and red tartan. But Faulds Advertising managing director Dennis Chester holds the trump card: he pays the guy’s wages. Chester co-owns Edinburgh Rocks, a Pro Basketball Budweiser League team. Chester and two partners, under the name […]

Havas backs Interbrand breakaway consultancy

Marketing Week

Interbrand Newell and Sorrell, the identity consultancy, has lost two senior directors to a fledgling marketing consultancy funded by French media giant Havas. The new company, called Brandsmiths, has been set up by Kevin Thompson, founder of design agency Grey Matter, along with Interbrand director of innovation Chris Cleaver and director of strategy Pam Robertson, […]

IPC titles in calls funded by ads push

Marketing Week

Freedom Telecom will launch its service offering free telephone calls in return for listening to advertisements in an exclusive deal with IPC Magazines this week. The company is also preparing to offer free Internet access calls on the same basis with Internet users having to accept advertising on their screens in return for free call […]

Blame it on the technology user

Marketing Week

Your article on marketing technology “Great Expectations” (MW April 29) raised some interesting questions about why some organisations fail to invest in new marketing related technology. May I suggest one possible set of reasons your article did not consider? The answer lies not in the technology but in the people who use it. Far too […]

Map Reading

Marketing Week

Too many UK marketers view the growth of the Internet with a sense of disbelief. Their reaction is understandable. The fact that only a handful of UK companies currently exploit the interactive medium for commercial purposes has created a degree of scepticism of the true value of the Net. And when comparing this domestic experience […]

Associated to challenge listings mags

Marketing Week

Associated Newspaper’s listings magazine Hot Tickets, which comes free with London’s Evening Standard, is to go on sale through newsstands in an attempt to rival Time Out. The magazine, which will continue to be free with the Thursday edition of the Evening Standard, goes on sale from Friday with a cover price of 85p. There […]

Caption

Marketing Week

Häagen-Dazs launches its new pan-European ad next week directed by Vaughan Arnell, the man behind the hit videos for George Michael’s Outside and Geri Halliwell’s Look At Me.

Tetley rejigs operation

Marketing Week

The shake-up at Tetley Group announced last week catapults UK marketing director John Nicholas into the role of group commercial director. He will oversee sales and marketing for the tea-maker in all its markets and head its new business development unit. But with speculation mounting that Tetley, which introduced the round tea-bag to the UK, […]

Sainsbury’s expands Post Office deal

Marketing Week

Sainsbury’s has revealed details of a deal with the Post Office which will allow 200 rural post offices to stock its own-label lines by 2001. Sub-postmasters will be able to order Sainsbury’s lines in bulk from their local store as part of the deal. It follows an eight-store trial launched through the Village Retail Services […]

Brooke Bond and Typhoo embark on green route

Marketing Week

Unilever-owned Van den Bergh Foods is launching a new range of green teas under the Brooke Bond label. The tea-bag range, understood to be called tchaé, will come in three varieties: grapefruit, mint and oriental. It is expected to launch in the next few months through food retailers. The move comes as Hillsdown-owned Premier Beverages […]