Peter Jackson’s point that there is too much emphasis on campaign execution and not enough on the delivery of brand promise at the point of sale (Letters MW July 1) is valid, but he does miss one vital point. As well as diverting budgets to motivating staff, it is essential that product distribution is properly […]
Carat has won strategic media planning for the £35m United Distillers & Vintners UK account, after a pitch against J Walter Thompson.
ONdigital and ITV2 can no longer depend on exclusive sports coverage to attract subscribers. Will digital online be their saving grace?
No one is watching with keener interest the bidding war between Punch Taverns and Whitbread for Allied Domecq’s 3,600 pubs than Andy Walder, its marketing director. The outcome may determine whether he will have a job in a few weeks’ time. Allied Domecq’s board has recommended to shareholders that they accept Whitbread’s &£2.85bn cash and […]
The trouble with creative people is they don’t know when creativity ends and pure invention begins. That is the inescapable conclusion to be drawn from a survey of 30 leaders of the creative world conducted by Through The Loop Consulting on behalf of the Creative Summit, an international conference to be held in Sunderland in […]
EURO RSCG Worldwide has relaunched its below-the-line operations under the global brand of The Sales Machine. EURO chairman and chief executive Bob Schmetterer announced the global launch of the network, following a test of the concept in France and the Benelux countries over the past three years. It will be headed by Daniel Morel, chief […]
Walt Disney International (WDI) has promoted television marketing chief Selby Hall to executive vice-president of brand development and marketing for Europe, as part of its global expansion plans. Hall, who was previously head of marketing and research for Walt Disney Television International (WDTV-I), was appointed by WDI’s new president and managing director, Etienne de Villiers. […]
I’d like to report how one online retailer – Amazon – has managed to shock me with its attention to good old customer service. It perhaps demonstrates how e-commerce companies can create customer satisfaction and genuine loyalty, and might even start to justify the high values of some Internet stocks. It all began with the […]
Scottish Courage, the pub owner and brewer, is understood to be on the verge of signing a deal with Sony PlayStation to set up computer game themed pubs across the UK before the end of the year. Both companies are keeping tight-lipped about the arrangement, but it is believed the aim is to create a […]
The Auto Trader group of magazines has appointed Faulds Advertising to its upweighted &£5m account. The agency will create a “brand personality” for the company’s flagship title. Jointly owned by Guardian Media Group and Hurst Publishing, the Auto Trader group comprises 13 regional editions of its flagship used-car title plus others, including Top Marques, Bike […]
Peter Jackson’s point that there is too much emphasis on campaign execution and not enough on the delivery of brand promise at the point of sale (Letters MW July 1) is valid, but he does miss one vital point. As well as diverting budgets to motivating staff, it is essential that product distribution is properly […]
Carat has won strategic media planning for the £35m United Distillers & Vintners UK account, after a pitch against J Walter Thompson.
Hasbro Interactive, the toy manufacturer’s software arm, is relaunching the Atari range of computer games with a &£2m pan-European advertising campaign. The company’s acquisition of the Atari brand in 1998 gave it the rights to more than 75 games. Successful titles such as Centipede, Missile Command, Pong and Breakout – last seen in the mid-Eighties […]
British visitors to Ireland are often amused by Irish road signs like Don’t Pass (as opposed to no overtaking) and Yield Right of Way. These signs indicate that while the Irish and British speak the same language, there are significant differences. Several UK organisations which have ploughed into the Irish market, treating it as just […]
MD Foods has appointed Frede Juulsen as its UK marketing director. He has immediately pledged to take the company into organic produce. Juulsen says: “This is an area with huge potential. Organic food is good for the environment and good for people. There is a need to communicate the benefits to a wide range of […]