Bozell nets £10m Euro cable brief
Marketing WeekDelaney Fletcher Bozell has won the £10m corporate account for cable company United Pan-Europe Communications (UPC).
Delaney Fletcher Bozell has won the £10m corporate account for cable company United Pan-Europe Communications (UPC).
As Sega was unveiling a £50m European ad campaign for its new Dreamcast computer games console last week, rival Sony was preparing to open a chain of PlayStation pubs in the UK.
I am writing in response to Fred Parker’s letter “Phonecard deal dials up trouble” (MW July 1). I fully agree with his sentiments that promoters, agencies and phonecard companies have to deliver value to the public. The consumer is smart and cannot (or should not) be fooled. Inaccurate letters, such as Mr Parker’s, create confusion. […]
Consumers of skincare products are becoming ever more fickle in their choice of brands, forcing manufacturers to win back loyalty in an increasingly competitive market, according to a report by Datamonitor. On the one hand, the news is good. The market for skincare has grown, albeit slowly, by 8.9 per cent since 1993. Women have […]
The Football Association will lose up to £800,000 from team sponsors Nationwide if the England football team fail to qualify for the Euro 2000 championships.
There was a time when farmers could just hum a little Wurzels’ tune softly in their beloved’s ear and next thing you knew, they were walking down the aisle together. But how the world has changed. Rural romance has apparently been snuffed out by the lure of the big city: potential farmers’ wives are leaving […]
Your story in last week’s issue “Y&R in £218m bid for Tempus” (MW July 15) has set a lot of hares running.
Somerfield brands communications director Alan Shepherd has become the second casualty of the company’s management restructure, following the departure of group marketing director Phil Smith last week. Shepherd left the struggling chain on Monday, in the wake of the changes which are hoped to restore sales at its failing Kwik Save chain. The moves mean […]
When Nationwide Building Society marketing director Mike Lazenby talks about running a campaign, you would do well to check whether he is wearing trainers. Lazenby, a keen long-distance runner, has combined his hobby with his company’s sponsorship of England’s 2006 World Cup bid. Whenever he races, he makes sure the organisers allocate him the running […]
The Welsh Development Agency (WDA), which helps business expansion within the country, is looking for an advertising agency for its &£1m account. The WDA has put the account, covering advertising, marketing and design services for Wales and the UK, out to tender in the Official Journal of the European Union. The creative account for the […]
AOL is to launch a free Internet service to rival Dixons’ Freeserve, despite fiercely denying that it would ever make such a move. This week’s confirmation that the company is to emulate Freeserve and a host of rival free Internet service providers (ISPs) by launching Netscape Online, adds yet another brand and pricing strategy to […]
Jonathan Fingerhut’s condemnation of premium rate phonelines as an entry route to instant-win promotions (Letters, MW July 8) is a long overdue rebuke for a practice that claims to be part of a “legal, decent, honest and truthful” industry. At the time of legislation, despite the quest for a totally “free” entry alternative, it was […]
Aegis boss Crispin Davis has been appointed chief executive of publisher Reed Elsevier. He is being replaced by News International managing director Doug Flynn. Davis joins Reed, which has tried to fill the post for the past 11 months since the company scrapped its joint chairman structure. During that time, analysts say the company has […]
Sixty MPs are calling on the Government to establish a banking regulator with powers to curb the banks’ new-found zeal for closing high street branches to cut costs. The Government says it will publish a report in the autumn, after complaints that consumers – particularly the elderly, disabled and the blind – are being affected […]
Budweiser is sponsoring the Saturday night movie slots on BSkyB’s Sky Premier and Sky Cinema film channels in a two-tiered deal planned by BMP OMD and brokered by Optimum View. The deal, thought to be worth about &£1m, starts on July 24 and will last until the end of the year. It is the first […]