The Sun and News of the World have forged an alliance with Tesco’s Clubcard to launch a joint promotion to attract female readers. News Group Newspapers, which publishes both titles, is backing the launch with a multimillion pound national TV, radio, women’s press and outdoor ad campaign. The push will run throughout September. In a […]
Cold Eye has beaten Leagas Delaney and TBWA GGT Simons Palmer to the £1.5m BBC Worldwide account for the launch of two cookery books by Gary Rhodes and Delia Smith. The pre-Christmas advertising blitz will comprise press and bus-side poster advertising for the second volume in Delia Smith’s How To Cook series, which goes back […]
You have to feel sorry for Scottish Media Group. In the past few years it has evol-ved rapidly from a small, regional ITV company, famous only for Taggart and Take the High Road, into a fully-fledged media conglomerate. First Scottish Television acquired its smaller northern neighbour, Grampian. Then it bought one of Scotland’s main newspaper […]
Tactical advertising objectives still take precedence over strategic aims for most retailers who use direct mail. However, preconceptions about the role of direct mail are changing, and most users are becoming less inclined to pigeonhole direct mail into purely short-term and tactical functions, according to a new study published by the Direct Mail Information Service […]
Steve Hemsley’s analysis of the factors underlying poor response rates to market research surveys (MW August 19) suggests that it should be standard practice to pay respondents: fair enough. They are, after all, working for the company (effectively doing unpaid consultancy). However, if as he says, the UK market research industry is desperate to convince […]
Karen Jones, co-founder of restaurant chain Café Rouge, is launching a series of neighbourhood pubs under the brand-name Bar Room Bar.
WH Smith has hired former Boots Opticians marketer Stephen Sinclair to take on a new strategic marketing role following a board-level shake-up. Sinclair joined WHS this week as strategic marketing director following his departure from dental chain Whitecross Dental Care in June. He worked at Whitecross for only six months. Sinclair was at Boots for […]
Adidas has been hit by the departure of its top UK marketer, Barry Hunter, who has resigned without a job to go to. He will be replaced by the managing director of Timberland, Gordon Baird, who takes up the role of managing director for marketing on November 1. A spokesman for the sports shoe and […]
Telephone manufacturers may be poised to reap rich rewards from the burgeoning mobile market, but according to field marketing specialist EMSChiara, they could do with improving their branding. Last Christmas, mobiles were the best-selling gift item in the UK, surpassing children’s toys the Furby and yo-yos in terms of unit sales. About 2.5 million phones […]
Time Incorporated, the publishing arm of Time Warner, has made slow progress in its plans to expand its European magazine range over the past year. Nevertheless, it has promoted European president Richard Atkinson to the role of chief financial officer and executive vice -president of Time Inc (MW August 26). The publishing arm of Time […]
From the perspective of investment by clients, below the line is gaining ground on above the line. The combined expenditures on sales promotion and direct marketing in the UK are double that of advertising. Views about the relationship between above and below the line are clearly divided on either side of the line. Advertising continues […]
Times Newspapers marketing director Toby Constantine has quit News International (NI). Industry insiders claim Constantine, who was marketing director for The Times and Sunday Times, may have been disappointed after missing out in the latest promotions at NI. Constantine was unavailable and The Times declined to comment on the reasons for his departure. He is […]
Alan Mitchell’s comments on “the rise of the brand experience” (MW August 5) are a breath of fresh air, but also something against which clients must protect both their budgets and their brands from abuse. I have long believed in the need for true brand experience, but I also believe that too many unqualified agencies […]
On the face of it, Young & Rubicam’s acquisition of Rainey Kelly Campbell Roalfe last week for £25m solves both agencies’ problems.