Times policy shift clue to price hike
Marketing WeekThe Times is once again stepping up the pressure on The Telegraph, although this time its strategy will focus on content rather than price
The Times is once again stepping up the pressure on The Telegraph, although this time its strategy will focus on content rather than price
Increased purchasing power of youngsters and the threat of a European ban on advertising to children is fuelling a rise in child-focused marketing activity.
Prudential’s Internet banking service Egg has struck a year-long marketing deal, worth up to £6.4m, with AOL Europe’s recently launched interactive marketing division. It’s the first deal to be brokered by the AOL division, set up to sell advertising space on AOL’s Internet, online and e-commerce services. Banner ads and promotions for Egg will run […]
Mobile phone operators are expecting record sales this Christmas of up to 5 million phones, double those of last year. One 2 One predicts that between 4 million and 5 million mobile phones will be sold over the period and believes 40 per cent of the population will have a mobile by March 2000. Rival […]
I read your Leader on Boots with interest (MW August 26). Having just reviewed the company’s editorial coverage on TV as an in-house training exercise, I feel able to contribute to this debate. While television coverage represents just one aspect of Boots’ promotional activities, the medium is a powerful way of influencing its target customers […]
Readers under the age of 40 would have been horrified, nay astounded, to discover in last week’s edition of Marketing Week that Darren Hughes, founder of Liverpool superclub Cream, was also a founder of “Sixties rock group” Cream. Readers over the age of 40 would have been mystified as to why they hadn’t heard that […]
The proposed NatWest/L&G merger may enable the new company to cover all UK bases, but it lacks global opportunities, says George Pitcher.
Lowe Howard-Spink has retained Weetabix’s £3.4m Frutibix account after a pitch against two agencies on the breakfast cereal manufacturer’s roster. LH-S, which has handled Frutibix since its launch two years ago, pitched against Abbott Mead Vickers BBDO, which handles Alpen, and Banks Hoggins O’Shea/ FCB, which holds the Weetaflakes and Weetabix Advantage accounts. It went […]
US advertising agency group True North Communications is likely to merge London agencies Delaney Fletcher Bozell and Banks Hoggins O’Shea/FCB in the next week. The move is part of a global merger of True North’s two agency networks, Foote Cone & Belding Worldwide and Bozell Worldwide, which have combined billings of &£5.6bn. Industry observers tip […]
J. Walter Thompson has created two new commercials for Nestlé’s Kit Kat, the first of a batch of short advertisements.
Absolut Vodka’s latest promotional stunt shows the company knows its customer positioning well, namely the on-the-floor-of-the-khazi position. Bearing, or baring, this positioning in mind, Absolut is practically throwing its brand message down the pan by showing a perspex toilet seat created by Brighton design agency Bobo. Absolut commissioned the agency to design a seat to […]
The RSPCA knows how to pick its celebrity helpers. It invited Pam St Clement, or Pat Butcher from East-Enders, to be on the panel of judges for its Chappie Scruffts Dog of the Year award, which seeks out the best mongrel dog in the country. In her capacity as judge Pam was looking for signs […]
Novartis Consumer Health has appointed Grey Advertising to launch a new functional foods brand across Europe with a &£20m campaign. Grey pitched against TBWA Worldwide for the creative account, although it is unclear if other agencies were involved. The consumer brand division of the Swiss pharmaceutical giant has also appointed CIA Medianetwork and Grey-owned Joshua […]
On the face of it, Young & Rubicam’s acquisition of Rainey Kelly Campbell Roalfe last week for £25m solves both agencies’ problems.
Alan Mitchell’s comments on “the rise of the brand experience” (MW August 5) are a breath of fresh air, but also something against which clients must protect both their budgets and their brands from abuse. I have long believed in the need for true brand experience, but I also believe that too many unqualified agencies […]