When design company Johnson Banks was redesigning Yellow Pages, it came up with a cracking idea. Instead of having a plain yellow front cover, why not have various objects on the front? Yellow Pages bought the concept, and the revamped directory will sport a sunflower, followed by some chicks on another edition. Other yellow objects […]
Psion, the handheld computer group, has hired former Microsoft marketer Alistair Seton-Marsden as marketing director to replace Paul Lubbock. Seton-Marsden, who will take up his new role next month, will report to Psion sales director Mark Edwards. Seton-Marsden’s role will be slightly different to Lubbock’s, who worked under the title of marketing communications director while […]
Cider maker HP Bulmer has appointed top Guinness marketer Jon Eggleton as its new UK marketing director. Eggleton replaces Mark Doorbar, who left Bulmer in March to take up the post of vice-president of global new product development at Allied Domecq Spirits & Wines. In his new role Eggleton will take charge of cider brands […]
Ronseal’s “Does exactly what it says on the tin” advertising could be axed as the DIY brand reviews its &£2.5m creative account held by Griffin Bacal. The company is believed to have arranged to see agencies over the next couple of weeks, and a decision is expected to be made quickly. The AAR (Advertising Agency […]
BT has moved senior marketer Ayes Amewudah to take charge of marketing at its government directorate unit – designed to realise Tony Blair’s vision of e-government. Amewudah takes up the post of general manager of marketing, having completed a special assignment for the “transition team” managing BT’s joint Global Venture with AT&T. Labour’s Modernising Government […]
Barclays Bank has lured top marketer Belinda Furneaux-Harris from high-street rival HSBC (Midland) to take control of marketing in its retail division. Furneaux-Harris, HSBC’s head of marketing services, will replace Barclays’ Michael Head as head of marketing communications next month. He is retiring. Furneaux-Harris will report to Ian Richardson, managing director of retail customers. She […]
Alan Mitchell is right in principle to say, in “Data access shake-up for direct marketing” (MW August 19), that marketers should make it possible for consumers to expect flexibility and openness with regard to the way their personal data is used by our industry. The likelihood of this happening, however, depends on how responsible clients […]
The BBC is backing its latest pre-school series Tweenies with a £1.2m off-air advertising campaign. A total of 260 20-minute episodes have been commissioned, to be aired on BBC2. Tweenies will target three- to five-year-old children, and the BBC hopes it will be as popular as the Teletubbies. The show, which features four childlike characters […]
Littlewoods has appointed Barrington Lorains Johnson (BLJ) to its £5m advertising account amid speculation that it is to reduce its catalogue portfolio.
Because of stiff competition, football clubs are exploring commercial activities off the field and in the international arena. But they risk devaluing their sporting origins.
Greene King, the regional brewer and pub group, is to axe up to eight marketing jobs following its &£182m takeover of rival Morland. Morland’s ten-strong marketing department will be closed in the shake-up and an as yet undisclosed number of jobs will be transferred to Greene King’s head office in Bury-St-Edmonds. Marketing for the enlarged […]
The Government has launched a major shake-up of the tax and benefits system this week, backed by a £12m advertising campaign through St Luke’s. The Working Families’ Tax Credit (WFTC) aims to make it more attractive for parents to work than to live on benefits, and will replace Family Credit from October. Chancellor Gordon Brown […]
The Government has launched a major shake-up of the tax and benefits system this week, backed by a £12m advertising campaign through St Luke’s. The Working Families’ Tax Credit (WFTC) aims to make it more attractive for parents to work than to live on benefits, and will replace Family Credit from October. Chancellor Gordon Brown […]
The Times is once again stepping up the pressure on The Telegraph, although this time its strategy will focus on content rather than price
The economic outlook in the UK maybe improving but this will not stall the relentless drive to lower prices, especially in media.