BMG Entertainment International, the music division of media giant Bertelsmann AG, is reviewing its £50m pan-European media account for its record labels. It is understood that BMP OMD, Carat and MindShare will compete for the centralised business, thought to revolve around the advertising for labels such as RCA and Arista. Bertelsmann represents a wide variety […]
A new Website has been launched to challenge “Rip-off Britain”, currently being pilloried by the Government, the media and many UK consumers. The site, at wowstars.com, allows customers to check prices of everyday items on retail Websites in the US and order the cheapest by linking direct to the seller’s homepage. In the wake of […]
SMG is valiantly defending the Sunday Herald’s sluggish performance, but the group’s annual figures may force it to change its tune.
Citroën UK has lost its top advertising executive Rob Kraushar, who has defected to Toyota. Kraushar, who as advertising manager reported to marketing director Mike Ibbett at the French-owned company, is understood to have handed in his notic
Marks & Spencer is tipped to centralise its £20m media buying account in the new year, following the appointment of former Woolworth’s executive Alan McWalter as marketing director.
Home electrics start-up Monotub Industries is seeking an agency to handle the £1m launch of its groundbreaking Titan washing machine.
The advertising industry’s watchdog The Committee of Advertising Practice (CAP) has refused to regulate political ads any longer, following a series of rows about negative campaigning. The CAP formulates guidelines for the Advertising Standards Authority (ASA), the body which judges complaints about print and poster ads. But the CAP has withdrawn regulations on political ads […]
Retailers must prepare for a rush during millennium celebrations as research reveals consumers’ plans for the festive season
Rob Warr should not lose sleep over the ‘flood’ of stars fleeing BBC fame – a trickle of fresh talent would be a breakthrough
Jim Latham, former director of the World Cup for General Motors Europe (GM), which had an annual promotions budget of about $50m (&£30m), has joined Bates as director of sponsorship at its subsidiary 141 Communications. Latham’s departure may have been influenced by the car maker’s decision to pull out of sponsoring both the Euro 2000 […]
Clickmusic, backed by Richard Branson’s former right-hand man Robert Devereaux, and financier Becky Lancashire, is launching into the crowded music-themed Website market this week. The site (www.clickmusic.co.uk) will feature a comparative shopping area, allowing surfers to identify the cheapest CDs from a range of retailers. The site, which will compete with shopguide.co.uk’s BargainFinder service, has […]
The shift towards home shopping is making consumer time a sensitive issue. Marketers need to address costs and rethink processes, says Alan Mitchell
Customer magazines are broadening their focus and appealing more to readers’ lifestyles to reposition their brands. But does this lifestyle orientation enhance or submerge the brand?
Rob Warr should not lose sleep over the ‘flood’ of stars fleeing BBC fame – a trickle of fresh talent would be a breakthrough
The shift towards home shopping is making consumer time a sensitive issue. Marketers need to address costs and rethink processes, says Alan Mitchell