TV personality Noel Edmonds is in talks with national pub operators to launch Pub TV, a system that links venues by video, allowing inter-pub quizzes and Blind Date-style games. Edmonds’ Video Meeting Company intends to take video-conferencing technology into pubs to “create pub loyalty to make the pub the centre of the community once again”. […]
Wilson chosen to oversee radical repositioning of Prudential brand as Sommers prepares to leave
Saatchi & Saatchi and Goodby Silverstein & Partners in the US have been appointed to handle Hewlett-Packard’s first global branding campaign, worth $100m (£64m).
HJ Heinz is launching a £12m television branding campaign for its soups, baked beans and spaghetti products, featuring a new strapline: “There’s a bit of Heinz in all of us.
The Advertising Association is targeting the public and legislators in a three-year campaign to boost its negative image. It comes at a time when advertising faces curbs from the EC. Will the AA dispel the stereotype of the devious adman, or i
Your factfile article on “Campaigns to pocket money” (MW September 9) lacked one vital piece of information: the age of the children surveyed. When considering children’s influence on adult purchasing (so-called pester power), the age and gender of the children in question is crucial, as children are increasingly purchasing many products for themselves. According to […]
Dentsu’s ten-year-old goal to become a major global player is looking tired, yet has become more urgent than ever as competition from international agencies in Japan increases.
It was interesting to see that Levi’s has stepped down from its self-styled stance of “owning” the denim market, and has now channelled its energies into winning over the youth market by updating its image (MW September 16). But Levi’s seems to have overlooked the fact that the jeans market no longer has a clearly […]
Save & Prosper, the UK retail arm of Robert Fleming, the investment bank, has split its group marketing into two divisions, following the departure of sales and marketing director John Humpish.
Associated New Media, the online arm of Associated Newspapers, has handed the £3m account for its UKPlus search engine to Elliott Bora Perlmutter and Optimedia.
Retailers must prepare for a rush during millennium celebrations as research reveals consumers’ plans for the festive season
The UK sales promotion industry fears an EC clampdown. Trade bodies have united to put their case for liberalisation, but the rest of Europe, particularly Germany, is unlikely to relent on protectionism easily.
Lever Brothers, the Unilever division that has aggressively marketed detergents and cleaning products to women for over 100 years, has this week announced the appointment of its first female director. Dr Helena Ganczakowski, 37, takes up the post of marketing director for the Persil and Jif giant, replacing John Trafford, who becomes vice-president of home […]
BT’s senior UK management has been restructured after the departure of one managing director and the creation of a new technology position for another. Ian Smith, managing director of BT UK Customer Services, has left the company “to explore new opportunities externally”. Smith joined BT in 1994 and oversaw customer services, including directory enquiries, operator […]
Broadcaster and Labour peer Lord Bragg has warned that children’s programming could suffer if television advertising to children is banned. Bragg told Marketing Week that eight- to 14-year-olds need to be protected from aggressive advertising, but programmes would inevitably suffer if a total ban was introduced. He was due to address a fringe meeting on […]