Month: September 1999

Anglian Water expands into Net shopping

Marketing Week

The search by utilities companies for higher margin business took a new turn this week with the announcement that Anglian Water is launching a direct shopping service for home appliances. The company is to sell a range of more than 5,000 products, including dishwashers and washing machines, on the Internet and by phone. It will […]

S&N rebrands Greenalls sites

Marketing Week

Pub retailing giant Scottish & Newcastle is to rebrand 160 of the Greenalls pubs it is acquiring in a £1.14bn deal – but two of Greenalls’ most successful branded chains will be allowed to survive.

Body Shop card sign of downfall

Marketing Week

Referring to your news article about The Body Shop’s loyalty card scheme (MW September 16), how sad that you consider it newsworthy to report that this retail innovator is now playing catch-up. For decades The Body Shop allowed (mostly) socially committed women to buy cosmetics and make a political statement. Times have changed and the […]

Anglian Water expands into Net shopping

Marketing Week

The search by utilities companies for higher margin business took a new turn this week with the announcement that Anglian Water is launching a direct shopping service for home appliances. The company is to sell a range of more than 5,000 products, including dishwashers and washing machines, on the Internet and by phone. It will […]

S&N rebrands Greenalls sites

Marketing Week

Pub retailing giant Scottish & Newcastle is to rebrand 160 of the Greenalls pubs it is acquiring in a £1.14bn deal – but two of Greenalls’ most successful branded chains will be allowed to survive.

Bury to replace Perera at Octagon

Marketing Week

IPG-owned sports marketing agency Octagon has replaced the head of its London operation John Perera with former Ogilvy & Mather chief executive Tom Bury after a restructuring its business. Perera quit the operation recently, and it is thought he had no job to go to. His departure preceded this week’s announcement that Octagon is rebranding […]

AMV wins Woodpecker business

Marketing Week

Abbott Mead Vickers. BBDO has won Bulmer’s Woodpecker cider account following a three-way pitch. AMV pitched against Rainey Kelly Campbell Roalfe and TBWA GGT Simons Palmer, after incumbent Grey resigned the account in May to pitch for a rival drinks brand. The agency is expected to relaunch Woodpecker to younger, more affluent consumers. The sweet […]

Mars hires marketer to push confectionery sales

Marketing Week

Mars has appointed Brigitte Brunner to replace Angus Porter as the top marketer on its sugar-based confectionery products across Europe. As sugar business development director, she will hold the same responsibilities as Porter and will be charged with driving the profitable growth of Mars’ sugar brands. Porter joined the telecommunications industry earlier this year as […]

AOL puts Ventura titles on Net

Marketing Week

Attic Ventura teenage titles Sugar and TV Hits are to be published as online magazines through an exclusive deal with AOL UK. Under the terms of the deal, to be announced later in the week, Sugar will launch on AOL UK on October 15 and TV Hits in December. Sugar is the UK’s best-selling teen […]

New campaign for The Independent and Independent on Sunday

Marketing Week

The parents of murdered teenager Stephen Lawrence feature in a new advertising campaign for The Independent and Independent on Sunday newspapers. Neville and Doreen Lawrence join a host of well-known figures in a 30-second TV ad created by Euro RSCG which breaks this weekend. The ad uses couplets of famous people filmed exclusively for the […]

Will Graham the Cow toe the line?

Marketing Week

In his letter last week (“Turn the udder cheek”, MW September 23), Seamus O’Farrell wrote that the Boddingtons’ cow “stands on two feet…” Hooves, Seamus, hooves. Still, feet or hooves, I can’t wait to see the new “house of horror” treatment. Maybe Graham the Cow is destined to be the next Wallace and Grommit? Mark […]