McCann scoops £8m Totalserve
Marketing WeekMcCann-Erickson UK’s Manchester office has won the £8m launch account for Powernet Telecom’s consumer Internet product Totalserve.
McCann-Erickson UK’s Manchester office has won the £8m launch account for Powernet Telecom’s consumer Internet product Totalserve.
BT is to axe its discount schemes, except for Friends & Family, in favour of flat-rate monthly packages.
Roger Partington, formerly Safeway’s most senior marketer, has surfaced in the utilities sector as a senior executive at TXU Europe – one of the UK’s largest energy companies. Partington has been made president of Eastern Energy, the UK retail division of US-owned energy giant TXU, and takes a place on TXU Europe’s management board. The […]
Duchy Originals, which was set up by Prince Charles to promote organic agriculture and raise funds for charity, is looking for a managing director following the departure of Tim Ledgard, who is now head of marketing for BBC Online.
Referring to your article on measuring sponsorship impact on brands (“Octagon launches tool to measure sponsorship”, MW November 18), Alasdair Ritchie and Ian Thompson have every right to be proud of developing a system that assesses the efficiency of sponsorship investment. It will be welcomed by investors. Yet sponsorship, especially sports sponsorship, can achieve very […]
Too much focus on choice is confusing consumers. To avoid alienating them, marketers must give their products a more distinctive edge.
Gillette is lining up agencies to pitch for its £10m pan-European below-the-line business. The company is talking to direct marketing, sales promotion and point of sale agencies for all Gillette’s brands. The brands are Braun, Duracell, Oral B, Waterman, Parker, Papermate, and Gillette. The company is understood to be putting together a roster, to replace […]
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Abbey National Retail marketing director Sara Weller is understood to be joining Sainsbury’s amid speculation that Kevin McCarten is to give up day-to-day responsibility for marketing, to take on a more strategic role. Sources suggest McCarten will relinquish much of his UK marketing brief in the new year and take on new responsibilities for Sainsbury’s […]
News that Bass may sell its brewing arm due to underperformance does not bode well for the UK industry. If Bass, one of the three major brewers and the one with the product development record, is bailing out, what chance do the others have of making it to the end of the next decade? The […]
Cordiant, which owns Bates, has confirmed it is buying an 80 per cent stake in Diamond Advertising from Seoul’s Hyundai Group. The deal effectively makes Bates the largest international player in South Korea’s advertising industry. In 1998, Diamond ranked third with gross billings of &£170m. About 70 per cent of its business comes from Hyundai […]
Most men won’t mind if women are admitted into dreary gentlemen’s clubs: they will simply meet in secret instead
Football’s world governing body Fifa has yet to secure a single sponsorship deal for its inaugural World Club Championship, which is less than three weeks away. A spokesman for ISL Worldwide, the company responsible for selling the eight &£600,000 sponsorship packages, says negotiations are continuing but as yet no deals have been signed. The total […]
While we note the point about requirements for insurance cover for promotional campaigns made by Charles O’Reilly (“Reliable source of real anguish”, MW November 25), we would take issue with his comments regarding sample testing. As the company which designed, developed and produced the Cadbury Yowie range of promotional premiums, used to illustrate this story, […]
Peoplesound.com, the Internet music venture 30 per cent owned by Bernard Arnault’s Louis Vuitton Moet Hennessey group, is holding a pitch for its &£10m creative account. Peoplesound marketing director, and former Procter & Gamble and Polygram marketer, Mike Levine, who is in discussions with advertising agencies, says: “Our plan for next year is to expand […]