Digest
Duchy Originals, which was set up by Prince Charles to promote organic agriculture and raise funds for charity, is looking for a managing director following the departure of Tim Ledgard, who is now head of marketing for BBC Online.
Duchy Originals, which was set up by Prince Charles to promote organic agriculture and raise funds for charity, is looking for a managing director following the departure of Tim Ledgard, who is now head of marketing for BBC Online.
The Sales Promotion Consultants Association (SPCA) has opened talks with the Institute of Practitioners in Advertising (IPA) with a view to a merger. It would fulfil the IPA’s long-term plan to bring more below-the-line agencies into the fold. IPA director general Nick Phillips comments: “The market for marketing communications is changing extremely fast and there […]
The Sales Promotion Consultants Association (SPCA) has opened talks with the Institute of Practitioners in Advertising (IPA) with a view to a merger. It would fulfil the IPA’s long-term plan to bring more below-the-line agencies into the fold. IPA director general Nick Phillips comments: “The market for marketing communications is changing extremely fast and there […]
News that Bass may sell its brewing arm due to underperformance does not bode well for the UK industry. If Bass, one of the three major brewers and the one with the product development record, is bailing out, what chance do the others have of making it to the end of the next decade? The […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.