Laurence Haselhurst is retiring from his role as international media manager for petfoods at Pedigree Masterfoods. Haselhurst will be replaced by Angus McIntosh, media manager at Mars Confectionery. Haselhurst is also chairman of the Incorporated Society of British Advertisers’ TV Action Group. Pedigree Masterfoods refused to comment on the moves. The announcement comes amid a […]
Depending on its logo, a company can appear professional, friendly or just plain insipid. To be effective it must match actual and desired values.
Senior tobacco executives are expected to be grilled about low-tar cigarettes when they appear before the Government’s health select committee this week. Imperial Tobacco chief executive Gareth Davis, British American Tobacco chairman Martin Broughton and top executives from Gallaher – Philip Morris Europe and RJ Reynolds – are to be quizzed by the all-party committee. […]
MediaVest has scooped the £15m European media planning and buying account for PetsPyjamas.com, Europe’s first online portal for pet owners.
Companies are investing more in improving the accuracy of their targeting – so why do they need to be convinced about updating their databases? There is a new solution to data decay.
Amazon.com, the world’s biggest Internet retailer, has drafted in US marketer Steve Frazier to run its UK operations as managing director. Frazier replaces Colleen Byrum. He arrived from the company’s Seattle headquarters this week. He previously worked in the company’s product development department, part of Amazon’s mammoth marketing structure. Prior to that he was previously […]
First Telecom, the discount phone and Internet telecoms company, is searching for a creative agency to handle a &£5m branding push in its core European markets. The company, which has operations in France and Germany as well as the UK, has approached a number of large agencies to run a campaign that will be separate […]
Land Rover has come under fire from the Advertising Standards Authority (ASA) for making exaggerated claims about the power and agility of its Discovery model. National press ads for the Discovery, by WCRS, claimed it could tow a 3,500kg load on wet grass down a 35-degree gradient. But Land Rover was forced to admit it […]
Scandinavian e-commerce start-up Letsbuyit.com’s announcement last week that it has chosen Abbott Mead Vickers.BBDO and the BBDO network to handle its $100m (£63m)-plus global ad account is remarkable – more for the scale of the budget than the agency’s selection. The business model behind the international roll-out of the Letsbuyit network is intriguing, if not […]
Supermarket chain Waitrose is demanding premium rates as it begins to accept third-party advertising on its Website, despite offering a modest audience of 35,000 online customers and just 22,000 subscribers to its free Internet service. Marketing director Mark Price says the aggressive pricing strategy is justified by the premium audience Waitrose’s online services deliver. Ad […]
McVitie’s and KP Snacks have teamed up to launch a £1.5m TV campaign to back the Free Maths Stuff for Schools on-pack promotion. The scheme – run in conjunction with Trinity Mirror Newspapers – will provide free maths equipment for UK and Irish schools, with tokens appearing on various McVitie’s and KP brand packs. Publicis […]
How low will the Paramount Comedy Channel stoop in pursuit of a laugh? Six feet under, it seems. To flag up a weekend devoted to the shenanigans of Ted, Dougal, Jack and Mrs Doyle in the popular television series Father Ted, the TV company sent out promotional packages to media buyers and press. The package […]
Coca-Cola’s new chief executive Douglas Daft has taken swift action to revitalise the soft drink giant by drafting in a global management team, which includes a new global marketing chief. The shake-up puts head of global marketing Charles Frenette in charge of the company’s beleaguered European operation, in what many observers view as a sideways […]
This Christmas will have seen many people’s first experience of online Christmas shopping. I would expect what I found to be typical, though I believe the problems I encountered are more deep-rooted in the general malaise of UK retailing and its ignorance of what e-commerce means. Like many, I leave Christmas shopping till late – […]
French fashion empire Chanel has moved its £6m UK advertising business out of D’Arcy and MediaVest and into Young & Rubicam and its media arm The Media Edge. The label, which owns such famous brands as Chanel No.5, Coco and Egoiste, will continue with its policy, common to most fashion houses, of creating work in-house. […]