Time Warner deals give ‘old media’ a new future
Marketing WeekTime Warner’s deals with EMI and AOL provide both a huge boost to its content portfolio and a delivery system to exploit its Internet potential.
Time Warner’s deals with EMI and AOL provide both a huge boost to its content portfolio and a delivery system to exploit its Internet potential.
Safety rather than creativity was the trend this month and recall was way down. Michelin’s ‘spacewalk’ and BHS lingerie ranked equal top, while Sony – a brand usually associated with eye-catching ads – came bottom.
Irate commercial TV chiefs have poured scorn on research from the Billett Consultancy that questions the cost-effectiveness of packaged goods TV ads. Jerry Hill, chief executive of ITV airtime saleshouse TSMS, is heavily critical of a major Billett presentation that stresses the urgency of creating better mixed media campaigns for “food advertisers” – a category […]
United Utilities’ sponsorship of the Commonwealth Games is not the biggest deal ever struck, but it may be enough to put the event back on track.
Procter & Gamble is teaming up with Excite UK to develop a youth-oriented Website to promote P&G goods to UK teenagers.
Throw out the traditional work ethics of loyalty, staying power and realistic business strategies if you want to succeed in new media.
IPC Electric managing director Réne Carayol has left just four months after the £25m venture’s launch. IPC Electric operations director Kevin Kerrigan takes over Carayol’s position.
Adidas-Salomon has scrapped plans to launch a men’s fashion brand next year so as not to dilute its sports image. Adidas’ executive board approved the development of a casual range of clothing for 20- to 35-year-old “high-income, urban men” – thought to be called Attribute (MW August 5 1999) – but decided to scrap it […]
Fish4 Limited, the classified ad network owned by a consortium of local newspaper groups, insists that the decision by one of its members to invest in Freeserve Auctions will not undermine the future plans of the group. Newsquest, which owns 20 per cent of Fish4 Limited, announced on Monday that it is to take a […]
McCann-Erickson has held on to the £15m Somerfield account after the latest in a long line of pitches for the supermarket.
Pet’s Pyjamas, the home shopping company for pet owners, has appointed Melinda Stubbs as marketing director. Stubbs was previously BSkyB’s account manager for UK and Irish cable partners. Before that, she was marketing manager at Maryland Cable in the US. Stubbs will oversee pan-European advertising for Internet portal site PetsPyjamas.com, as well as the company’s […]
The whole point about call centres, the Diary once naively believed, was that they could be anywhere – and the cheaper the location, the better. But apparently location is everything – especially if you have a funky new dot-com to promote, which the online discount fashion and sportswear supplier Boo.com does. Rather than a converted […]
Grey has become the sole creative agency on Dairy Crest’s entire £8.5m account following a four-way pitch for its leading brands.
Procter & Gamble have been forced to label Pampers Care Mats with safety warning after product misuse.
How disappointing it was to read in “CIA loses £30m Ericsson brief” (MW December 2) that CIA Medianetwork’s recent appointment to provide global strategic media planning for Ericsson’s business-to-business corporate accounts had been transform