Labour’s ‘third way’ puts industry in no man’s land
Marketing WeekThe Government’s meandering between state intervention in UK business and privatisation is creating a damaging climate of uncertainty.
The Government’s meandering between state intervention in UK business and privatisation is creating a damaging climate of uncertainty.
Two former ONdigital directors hired to help the Football Association (FA) negotiate television rights are still listed as directors of the digital TV company. John Egan and Ashley Faull were brought in last week by new FA chief Adam Crozier to advise on broadcast and interactive rights negotiations for the FA Cup and England internationals, […]
Few exhibition stands hit the right note unless the budget and outside contractors are handled properly. Quality and durability are the key to long-term success.
Amazon UK chief Tom Allchurch has the difficult task of stabilising the site’s popularity while overseeing its expansion into new product areas. But success may elude him if he fails to shake off its US-driven strategy.
US pizza giant Papa John’s plans to extend the UK Perfect Pizza chain it acquired for &£20m in November from 205 to 370 outlets and to brand it as Papa John’s. Papa John’s is the fastest-growing pizza chain in the US with over 2,000 restaurants. Its mud-slinging battle for market share with rival Pizza Hut […]
Eve Pollard’s Parkhill Publishing has appointed Bates to handle the creative account for the launch of its new women’s title called Aura. Zenith Media will buy media for Aura, which is aimed at women aged over 30. Aura is the second title to come out of Parkhill Publishing, set up by the former tabloid veteran, […]
Some outrageous claims have been made for energy drinks in recent years, but the Diary has come across one which might just take the biscuit. According to its American promoters, “sexy” new beverage Go Go will keep you up all night. In a very real sense. The sticky concoction is apparently designed to increase blood […]
Warner Village Cinemas is seeking its first marketing director to spearhead the development of state-of-the-art multiplexes. The decision to create the new position was triggered by the exit of marketing manager Danielle Walsh. A Warner Village spokesman refused to comment on whether Walsh had a job to go to, saying: “Our expansion plans are now […]
Ogilvy & Mather has dropped its £10m domestic appliance pan-European account with Hoover to take on another, the Merloni-owned washing machine and dishwasher brand Indesit.
Time Warner is seeking six sponsors for a joint editorial and marketing programme on European e-commerce across Time, Fortune, CNN International and CNN Interactive. The cross-media programme, called e-Europe, will include a week of themed programming on CNN in June, special issues of Time Atlantic and Fortune, and a Website produced by Fortune and hosted […]
Food and sauces specialist Sharwood’s is considering launching a takeaway meal service for employees of UK companies. Sharwood’s – part of Centura Foods, which is owned by construction and food conglomerate Tomkins – is understood to have struck a deal with catering group Sodexho. The “home meal replacement” service will see Sodexho staff preparing and […]
The Premier League’s expensive mistake in retaining Chisholm and Chance shows football bodies cannot be too careful in picking TV rights advisers.
Waitrose, the upmarket supermarket, is entering the last-minute deals market through its Website. It has forged a number of deals with suppliers, including British Airways. This will be the first time that the airline has agreed to offer last-minute holiday deals through a supermarket Website. Waitrose is to sell a range of holidays provided by […]
PowerGen is to launch the UK’s first packages of gas, electricity, telecoms and Internet services backed by a £5m marketing spend, following its deal with Affinity Internet Holdings, the UK’s third largest Internet service company. The electricity generator has paid £10m for a 50 per cent stake in Affinity’s telecoms subsidiary TeleCentric Solutions. The joint […]
On Tuesday night a major marketing initiative, by some estimates worth £15m, hung in the balance as the House of Lords went into an acrimonious division.