Patrick Fleming, marketing director for the Rover Mini, has left the company less than a month after being promoted. He is joining Ford-owned Aston Martin. Fleming was promoted from Mini brand manager to marketing director at the start of last month (MW February 3). His departure is yet another in a long line at the […]
Institute of Practitioners in Advertising (IPA) president Rupert Howell has been forced to eat his words over the ban on a controversial TV ad for soft drink Tango. The ad, created by Howell’s agency HHCL & Partners, was suspended by the Independent Television Commission (ITC) two weeks ago following complaints that it encouraged bullying in […]
Littlewoods is launching an estimated £3m ad campaign through roster agency IMP to promote its online gaming service, Bet247.co.uk, which began this week. The scheme offers a range of betting services, including the UK’s first Web-based lottery, Prizebuster; a weekly £2m pools jackpot; and a mobile phone programme through a link-up with BT Cellnet. The […]
As the latest in a long line of companies to launch a financial services arm, BAA faces stiff competition in a crowded market. Tom Bawden assesses the impact of new entrants and whether they can secure a long-term future
Outgoing BA chief Bob Ayling set a new precedent in global brand identification with ethnic tail-fins, but failed to build a truly global airline, says George Pitcher
If a company’s corporate identity looks out of date, everything else suffers by default. It is necessary to invest in image-building campaigns to maintain a reputation during recession, says Paul Gander
Buena Vista Home Entertainment has promoted its UK marketing director to vice-president of marketing for Europe. She will spearhead the company’s move into DVD. In the newly-created role, Helen Stratton will lead the consolidation of Buena Vista’s marketing across Europe. She will report to Phil Jackson, senior vice-president and managing director of Buena Vista in […]
What is the largest millennium project that 370,000 children in 1,700 primary and special schools up and down the land have been beavering away on for months? Here’s a clue: it’s the same project the New Millennium Experience Company felt it was unable to help fund. The Millennium Tapestry is a giant patchwork to which […]
Kelvin MacKenzie’s TalkSport radio station has written to the Office of Fair Trading (OFT) requesting an investigation into BBC sports deals, which it believes are anti-competitive. In its letter to the OFT, TalkSport accuses the BBC of abusing its dominant position to acquire the radio rights to sporting events. Last week, the BBC retained the […]
Freeserve, the UK’s first free Internet access provider, has announced the launch of its own version of unmetered access, jumping on a bandwagon set in motion by search engine rival AltaVista. The company, which is 80 per cent owned by electrical retailer Dixons, will from May offer unmetered access at off-peak times for &£6.99 a […]
The Financial Times Group has appointed a board-level marketing director to co-ordinate marketing across the group. Barry Herstein will work with the various management teams in each of the group’s businesses, and report directly to group chief executive Stephen Hill. Gordon Willoughby, sales, marketing and circulation director of The Financial Times, and Paul Waddington, marketing […]
Phil Plowman’s move to SAB fuels speculation that brewery will bid for Bass’ brewing interests.
German group Condomi, Europe’s largest condom manufacturer, claims it is about to ignite a UK price war by undercutting established brands by up to 80 per cent. It is entering the UK consumer retail market through a deal with distributor Ceuta Healthcare to obtain listings in supermarkets, wholesalers and Boots the Chemist. Condomi claims the […]
Developments such as the Internet are raising the standards of acceptable service. To increase loyalty, companies need to understand how customers view their relationship.
Unilever has appointed M&C Saatchi to develop Lever Brothers’ new home and laundry cleaning service, Myhome. It is understood to be the first time Unilever has handed business to the agency. The service is being tested in south-west London. The company hopes to roll out Myhome across the country. M&C will initially look after public […]