Don’t turn a blind eye to ITC’s child-minding role
Marketing WeekAs more women enter the job market, more parental responsibility is being passed to TV. So don’t knock the ITC when ads get ‘Tangoed’.
As more women enter the job market, more parental responsibility is being passed to TV. So don’t knock the ITC when ads get ‘Tangoed’.
Rob Furber (“Early start”, MW March 9) is right to highlight the unresolved questions that interactive advertising poses for advertisers. Although nobody has a monopoly on good advice in uncharted territory, the important thing for advertisers is to tread carefully in looking for it. There is a danger that online and digital media are becoming […]
Imagine. You’re the marketing director of a multi-billion pound Internet service provider (ISP) – call it Freeserve if you like – which has carved out a fortune based on the concept of free access to the Net. Much of your revenue derives from a percentage of the copious phone calls your mould-breaking market proposition has […]
If marketers fail to show a greater understanding of new technologies and develop more effective ways to convey their benefits, IT companies could end up bypassing the middleman and going direct to consumers. Brian Wheeler and Philip Buxton as
Lever Fabergéhas signed up as an official sponsor of the Uefa Euro 2000 football championships, in a deal worth more than £3m.
The EC should not be allowed to ban two-for-one offers. For weak-willed customers, falling victim to manipulative retailers is what makes shopping fun, says Iain Murray
The Financial Times Group has appointed a board-level marketing director to co-ordinate marketing across the group. Barry Herstein will work with the various management teams in each of the group’s businesses, and report directly to group chief executive Stephen Hill. Gordon Willoughby, sales, marketing and circulation director of The Financial Times, and Paul Waddington, marketing […]
Freeserve is launching an e-commerce forum this week, aimed at small and medium-sized companies. Called Marketplace, it will allow people with minimal Internet experience to set up a virtual shop front. The service has been tested over the past few months, with 25 merchants selling to Freeserve employees. There will be at least ten merchants […]
The Mail on Sunday’s advertisement director Sally de la Bedoyere has been promoted to managing director of Associated Newspapers’ Evening Standard, following the announcement that the previous incumbent Kevin Beatty is to head the publishers new media arm. Beatty replaces Martin Dunn as managing director of Associated New Media. Dunn will set up an Internet-related […]
NTL will appoint Cable & Wireless Communications (CWC) marketing chief Janet Somerville to the new position of consumer marketing director if its £8.2bn bid for CWC is approved by regulators.
Government-owned savings vehicle the National Savings Agency has appointed Norwich Union Healthcare (NUH) head of marketing Anne Custance as marketing director. Custance replaces Patrick Hickman-Robertson, who retired last month after 27 years with the company (MW February 10). Custance will take up her post on March 27, and report to commercial director Chris Moxey. National […]
Children could be the key in adding DVD to a range of screen-based household equipment – if makers can address barriers such as price and recording function
Britvic Soft Drinks aims to boost sales by £42m with the launch of two innovative products aimed at getting its drinks into children’s school lunch boxes.
The latest J Walter Thompson advertisement for the Ford-owned Jaguar S-Type will launch later this week featuring pop idol Sting. The new execution marks the end of an ad campaign using music by Shirley Bassey which broke in March last year. Sting, formerly of Eighties band The Police, made his last appearance in an ad […]
Sainsbury’s is considering launching sushi bars in supermarkets as part of a move to take on runaway rivals Tesco and Asda. The struggling chain, which last week sacked managing director David Bremner and stores director Kevin McCarten as part of a top-level shake-up, is attempting to revive sales by devoting more space to non-core services […]