The hire ground
Marketing WeekThe rapid pace of technological change is forcing companies to decide whether they should buy or hire business presentation kits. Which method is most appropriate?
The rapid pace of technological change is forcing companies to decide whether they should buy or hire business presentation kits. Which method is most appropriate?
News Corporation’s chief marketer Roger Fishman is quitting to become a partner in Epartners – the media giant’s e-commerce venture capital fund. Fishman will move to London, and report to chief executive Mark Booth, former chief executive of BSkyB. Fishman has yet to be replaced. Booth says: “Fishman’s extensive business and marketing expertise, and his […]
You recently seem to have been taking a much more big-wide-world attitude in your leaders and editorial. This is good. Much as it is important from the commercial – and ego – point of view to know which agency has just won a multi-million pound crisp account, we are in the marketing industry. Soon it […]
Vodafone’s record-breaking £30m sponsorship deal with Manchester United has been hit by a major row over who owns the football giant’s Internet rights. The company’s plans to offer mobile phone text and audio services over the Web have been challenged by Kingfisher group-owned VCI, which owns the club’s exclusive publishing and video rights as part […]
Marketing Week could not be more wrong in its assertion that the Alliance Against Counterfeiting & Piracy has accused the Government of stealing its legislative ideas (MW March 2 ). If the Government decides to adopt our proposals for tightening the law on copycat and counterfeit goods, we will be delighted. We have been working […]
You recently seem to have been taking a much more big-wide-world attitude in your leaders and editorial. This is good. Much as it is important from the commercial – and ego – point of view to know which agency has just won a multi-million pound crisp account, we are in the marketing industry. Soon it […]
It’s nearly the end of winter. Everyone is cold, ill, tired, pale – gagging for a holiday. And doesn’t Portland Direct know it? The latest direct mail campaign from Thomson Holidays’ direct outfit is designed to hit where it hurts. A scratch-‘n’-sniff brochure designed by McCann-Erickson Manchester conjures up the scents of coconut oil on […]
Broadcasters are clubbing together to develop a standard for interactive TV ads. This and other major initiatives came out of TV 2000 Lisbon, one of the most fertile TV conferences in years.
Marketing Week could not be more wrong in its assertion that the Alliance Against Counterfeiting & Piracy has accused the Government of stealing its legislative ideas (MW March 2 ). If the Government decides to adopt our proposals for tightening the law on copycat and counterfeit goods, we will be delighted. We have been working […]
Marks & Spencer (M&S) has unveiled its new-look brand following an 18-month image review.
The Diary has always thought it strange that Sting – saviour of the rainforests, conservation nut, organic farmer and yoga devotee – has never fought shy of promoting gas-guzzling, pollution-generating, traffic chaos-causing cars. But the seasoned rock god no longer sits around (presumably in a traffic jam) waiting for car companies to request his services. […]
Major restructures can cause serious staff anxiety, so it’s important to communicate changes effectively. Event management companies will help to ensure the new culture filters down.
Andrea Ghia has been appointed UK marketing director of Nestléowned Friskies Petcare. Ghia, an Italian, has come from the Moscow office of the petfood producer, where he was marketing director for Russia.
Satellite, cable, digital and now interactive – TV is changing rapidly, and BARB must find an effective way of measuring the new services.
Marks & Spencer (M&S) has unveiled its new-look brand following an 18-month image review.