Bannister takes axe to marketing team
Marketing WeekBBC marketing boss announces over £10m cuts to directorate staff and budgets in major restructure
BBC marketing boss announces over £10m cuts to directorate staff and budgets in major restructure
Banner ads do work, according to the first independent pan-European study of online advertising effectiveness. Just under half of online consumers believe banner advertising has a viable future, according to the “Banner brand impact study” from Adlink. Undertaken in the UK, Germany, France, Sweden and Spain, the survey of 500 online users (split equally between […]
Maiden is offering a money-back guarantee on point-of-sale posters, but more data is needed to determine their true value.
While some event hosts prefer a subtle approach, most choose branding which is highly visible. But whatever the branding style, it must be consistent with the event’s message.
Cordiant stands to lose a lot of media muscle if it sells its share of Zenith to Publicis. Luckily, it has the upper hand in any talks.
Littlewoods is to cut prices by up to 20 per cent in its high-street and home shopping divisions in an attempt to position itself as the UK’s leading value retailer. The announcement follows yesterday’s release of figures showing retail trading profits had plunged £24m to £81.3m for the year to the end of April. The […]
Neil Henry, former marketing director of convenience store chain Spar UK, has been appointed to the new position of group marketing director of home improvement company the Latium Group. Henry, who took up the post last week, will report to group chief executive Harvey Sampson. He will hold overall responsibility for the marketing strategy of […]
Euro RSCG Wnek Gosper, which helped steer Ken Livingstone to victory in the London mayoral elections, has already submitted designs for a new “corporate identity” for the capital. The logo designs are believed to have been favourably received by the fledgling Livingstone administration. But the Mayor’s communications adviser Harry Barlow has insisted that Euro would […]
AirWair has moved the £6.25m international media account for its footwear brand Dr Martens out of Manning Gottlieb Media (MGM) into Starcom Motive without a pitch. The shoe brand – known for heavy work boots and fashion shoes – intends to adopt a “guerrilla-style” approach to media planning, similar to that used by Nike. Last […]
WIthout high-profile campaigns and big budgets to shout about, the growth of DM media buying is taking place without much recognition. Why does the industry rarely makes the headlines?
House builder Bryant Homes is reviewing its £2m advertising business out of Wallis Tomlinson.
Australasian brand V is aiming to challenge Lucozade and Red Bull’s dominance of the UK energy drinks market, with a &£4m marketing launch. The campaign, by Barraclough Hall Woolston Gray, breaks this week and includes TV and cinema ads, supported by point of sale and a range of merchandise. The drink is made from guarana […]
After some nasty stock market tremors, retailers are exercising caution over their web plans. They say they prefer brand leverage to extravagant marketing, and a steady income to inflated profit forecasts.
As packaging design managers to B&Q, the market leader in DIY, we live and breath DIY design, and were surprised by Simon Sholl’s article “Colour schemes” (MW June 15). If he goes into any of the major DIY chains he will see great shifts in packaging design, both graphic and, particularly in the case of […]
Time for another of The Diary’s occasional looks at life in the ASA press office. Last time we visited Torrington Place, ginger-haired external affairs manager Chris Reed was cheerfully accepting his lot, despite his employers refusing to adjudicate on a cruel anti-ginger ad campaign. But it seems the wound was deeper than anyone thought, because […]