Having read the article “Six-sheets trailing in the poster boom” (MW August 17), I’m happy to report that More Group is in bullish mood. The second and third quarters were almost 30 per cent up year on year, and the fourth quarter is sold well ahead of last year, with voidage levels below 5 per […]
IPC is poised to relaunch lad’s magazine Loaded and its home interest magazine Homes & Ideas after the two titles recorded disappointing circulation figures. Loaded was down 5.8 per cent period on period and 8.9 per cent year on year to 350,040 according to the latest figures from the Audit Bureau of Circulations for the […]
Arla Foods is backing Lurpak with a new promotion and £1m TV campaign featuring Douglas the Butterman. Throughout September, consumers will be offered a Lurpak toast rack and two 250g packs of butter for £3.19. The ad, created by BMP DDB, with media through Carat, breaks nationally this week. It shows Douglas, created by Aardman […]
Your article on McDonald’s, “A big McStake” (MW August 3), highlights an on-going issue, that of the interface between promotions and brand equity. Over the past decade, major brands have realised the potential of promotional activity in raising sales, but all too often, they have ignored the detrimental effect it can have on their brand […]
Yoplait Dairy Crest is restructuring its marketing department following the departure of marketing director Anne Hollamby. Hollamby quit to join confectioner Bendicks of Mayfair (MW August 3) and has replaced marketing director Neil McIntosh, who left to take up the same role at rival Ferrero UK. Yoplait marketing controllers Jackie Creasy and Gerry Roads will […]
Wine aficionados have a good excuse for sounding pretentious. But Barclays’ verbal posturing is too much for shareholders to swallow, says Iain Murray
Coca-Cola’s promotional online auction is to take bids for a package that will pay for an undergraduate’s student tuition fees and living expenses worth up to £25,000. Consumers will bid for items on the Cokeauction.co.uk site from August 29. Bids can be made by collecting special ring-pulls and labels from Coca-Cola cans and bottles, which […]
Dot-com businesses are in danger of “seriously overestimating” the sophistication of online consumers, according to a new report. The study, Voices from the e-World, published by Hauck Research International, suggests dot-coms are less in touch with consumer needs and wants than traditional companies with a Web presence. Despite the common belief among Internet start-ups that […]
Some people will do anything for money, as Channel 4’s on-going saga of experimentation with the human psyche Big Brother proves. But while Big Brother’s participants are fighting to curry favour with viewers to compete for £70,000, other guinea pigs are prepared to sign off a period in their lives for a lesser prize. For […]
Channel 5 is setting up a division called e5, which will handle its new media interests and digital services when they launch in 18 months’ time. The subsidiary will be led by Channel 5 finance director Damien Harte as chief executive, and marketing director Jim Hytner and channel chief executive David Elstein are on the […]
The article “WPP’s valuation destiny to be determined in the US” (MW July 20), which said “British enterprises that have gone global are pushed up the UK valuation scale by American investors” made interesting reading . Since going public in 1995, the Mosaic Group has used its position as a Canadian-based marketing services company (trading […]
Jacobs Bakery UK and Ireland marketing director Barbara Reid has left the company, just seven months after taking the job. A spokeswoman for Danone-owned Jacobs says Reid has returned to her native Canada after deciding not to renew her contract, which recently came up for renewal. It is believed Reid has already quit. She is […]
Supermarket chain vetoes new stocks of Charmin after P&G demands 10 per cent price hike
Nestlé petfood arm Friskies Petcare is launching a viral marketing programme to drive interest in its Felix branded website.
Up to one-fifth of the population will be past retirement age in 2010, but are marketers paying enough attention to older consumers?