While English football flounders, the game is alive and kicking for the proud Scots, who currently top their World Cup qualifying group. In fact, spirits are so high north of the border that two of Scotland’s rival ad agencies have been battling it out for the title of table football champions. The Union and Faulds […]
Procter & Gamble (P&G) has picked Saatchi & Saatchi to handle the UK launch of its Physique haircare brand. The account is understood to be worth up to £15m.
Camelot believes the National Lottery Commission will relax restrictions on million-pound scratchcard prizes and non-cash giveaways and permit two new Instants games. The Cars and Cash scratchcard, to be launched next January, will offer 200 Astra SRI cars plus cash prizes. Millionaire, scheduled for April, will offer five £1m jackpots. Both await approval from the […]
These are tough times for brand design, but some consultancies have evolved and diversified to meet the changing needs of the market – and are thriving as a result.
With reference to The Race Is On (MW October 12) it isn’t only mainstream retailers who could benefit from knowing a little more about the festivals celebrated by the different communities. Many people are culturally disposed to be especially charitable on certain days and fundraisers should be aware of these times. In addition to the […]
Matthew Bannister’s resignation raises deeper questions than whether he was right for the job – like marketing’s future at the BBC.
The Diary’s deepest sympathies go out to Classic FM sales director Simon Daglish, who, after passing out from excessive alcohol intake, suffered the indignity of being burgled while unconscious in his flat. And not only did the light-fingered folk clear his abode of nearly all his consumer durables – they also walked off with his […]
Computer giant Compaq is launching a $300m (£207m) global rebranding campaign through its advertising agency FCB, with the strapline “Inspiration technology”. The campaign, featuring TV and press work, breaks in the UK on November 1 and will be rolled out to other European markets before the end of the year. The multi-million pound creative and […]
Vodafone is launching a £12m advertising blitz – the most it has spent on a single campaign for pre-pay phones – to promote the Pay As You Talk service in the run-up to the peak Christmas sales period.
Centrica seems keen to continue adding brands to its portfolio of household and motoring services. But observers argue that its lack of a single umbrella brand is confusing to the public.
I am writing concerning the photograph on page eight of Marketing Week (MW September 28), alongside the Workthing.com article. Did you know the gentlemen on the chair is exposing a certain part of his anatomy! I wonder if this has been spotted by other readers? Nicki Ashby Business Services Marketing The Automobile Association Norfolk House […]
Boots awards MindShare its £50m UK media buying business in push for international market.
Brand recognition has been rated as a critical factor when purchasing online, according to a study on the Internet conducted by The Telegraph Group. Almost 70 per cent of those who have purchased online ranked credit card security as their greatest concern while a similar percentage said it was important to buy from a well-known […]
Sweden’s Vin & Sprit AB, owner of Absolut Vodka, is understood to be talking to Allied Domecq about a joint bid for Seagram’s drinks portfolio, which includes such brands as Chivas Regal and Martell Cognac.
Adidas-Salomon is repositioning as a sports to lifestyle brand. A restructure will create the company’s first dedicated division for leisurewear, only nine months after it scrapped plans for a men’s fashion brand. A new global business strategy splits the company into three divisions – Original, Forever Sport, and Equipment – each producing its own apparel […]