Front Row, the pay per view film operator owned by NTL and Telewest, has appointed Banc to create a £1.5m campaign to relaunch the service. Banc was appointed without a pitch by Front Row head of marketing Simon Hunt who had worked with the agency when he was marketer at Bell Cable Media. The previous […]
MSN, the leading website brand, is to benefit from the largest worldwide consumer marketing campaign ever undertaken by Microsoft, its owner. The objective of the campaign is to build MSN into a global consumer brand with the recognition, prestige and value of Microsoft’s core brands of Windows and Office. The move comes as Microsoft struggles […]
The game – and its players – have never been richer, yet most clubs face a shaky financial future and, in some cases, extinction.
I am amazed at the arrogance of Michael Bartram in his belief that it is the job of marketing service buyers to have a comprehensive knowledge of pre-eminent agencies (MW October 5). Surely he is not suggesting that just because agencies are not in the big league they should be dismissed for not having a […]
Dollond & Aitchison has poached Des Taylor, marketing director of its rival the Vision Express chain, to be its new commercial director.
Rolls-Royce & Bentley Motor Cars has appointed car industry veteran Jim Campbell as its chief marketer. Campbell, who left his job as marketing director of Land Rover in June last year, is joining the luxury car company as marketing directo
Seagram Spirits & Wine is launching a £20m global advertising campaign in an attempt to target its cognac brand Martell at a younger, trendier consumer.
Rolls-Royce & Bentley Motor Cars has appointed car industry veteran Jim Campbell as its chief marketer. Campbell, who left his job as marketing director of Land Rover in June last year, is joining the luxury car company as marketing directo
There is ample evidence that Sir Martin Sorrell, chief executive of WPP, played a significant personal role in brokering a deal with Steve Russell, his opposite number at Boots, which resulted in &£80m of the retailer’s marketing budget being placed directly with the global marketing services group. All this without a pitch, indeed with little […]
The radio industry is poised to plough millions of pounds into a new trade body to develop digital radio, called the Digital Radio Marketing Bureau (DRMB). It is seeking a chairman, possibly from outside the radio industry. Senior executives of UK radio groups including GWR, Capital Radio, EMAP, Chrysalis, The Wireless Group, Switch Digital and […]
Cadbury unveils chocolate themed high street café concept and looks for further sites across UK.
Tussaud’s Group, Britain’s largest private leisure attraction group, is seeking a new marketing director following the resignation of Jill Britton who is leaving the company without a job to go to. Britton’s resignation follows that of chairman and chief executive Mike Jolly, who is stepping down to take a job as non-executive director of the […]
Accident Line, the Law Society-backed personal-injury claims service, has appointed Masius to handle a &£2m relaunch campaign. The scheme, which was originally set up in 1994, has come under increasing pressure from new high-spending entrants such as Claims Direct since the Government abolished Legal Aid for personal injury compensation claims. The Law Society has linked […]
Computer giant Hewlett-Packard is shifting its global media account, worth between $150m and $200m (£100m-£140m), from Zenith Media to sister Publicis shop Optimedia. The decision follows Publicis’ acquisition of Saatchi & Saatchi. The two creative agencies and client agreed media buying and planning should be moved into one agency. Zenith was co-owned by Saatchi. The […]
Gillette Group is to launch a new women’s razor which will be backed by a global marketing push similar in scale to the &£625m launch of its men’s Mach 3 product. Gillette claims the product, which is being unveiled on November 2, will be its biggest launch since Mach 3. The men’s razor was launched […]