JAPAN: Mindful of the consequences
Marketing WeekMindShare’s foray into the world of Japanese media planning will be a valuable lesson in balancing optimal scheduling with accurate simulations of market dynamics. David Kilburn reports
MindShare’s foray into the world of Japanese media planning will be a valuable lesson in balancing optimal scheduling with accurate simulations of market dynamics. David Kilburn reports
Interest in grooming is prevalent in men and women, but although they seem equally prepared to exercise in the interests of looking and feeling good, men lag behind when it comes to using professional hair and beauty services, and in following
Coca-Cola, Puma and Ben & Jerry’s have signed up to support this year’s Peace One Day event, which aims to celebrate a day of global ceasefire and non-violence. This year’s event will be held on September 21.